The Koura District witnesses increased tourism and purchasing activity during the pomegranate season, which supports rural economic development, especially over weekends.
اضافة اعلان
The pomegranate season is particularly important for farmers, as selling the fruit provides a primary source of income. Additionally, pomegranate-based products serve as an economic resource for household producers working in this sector.
Local residents told Petra News Agency that they visit farms in Koura over the weekend to buy pomegranates, which are considered among the best quality. They noted that Koura produces a variety of pomegranate products, including sweet and sour pomegranate molasses, among other items.
Many visitors travel long distances from across Jordan to purchase pomegranates and related products from Koura farms, not only due to the high quality but also to explore the district’s tourist attractions, such as Barqash Forest, Wadi Al-Rayan, and scenic viewpoints.
Farmer Khalid Bani Mufrej stated that they have had customers for 35 years who visit Koura to buy pomegranates, with the tradition continuing through generations. He added that pomegranates and their products are also delivered to customers who cannot travel, noting that most sales occur directly from farms, with a smaller portion sold at festivals.
Bani Mufrej also highlighted that some of their products have received European Union certificates of appreciation, and called for the provision of product inspection devices at exhibitions to distinguish natural products from adulterated ones.
Farmer Mohammed Al-Rashdan said he and his brothers harvest pomegranates and produce a variety of items, including pomegranate juice and sweet and sour molasses, which they sell at their farm. He noted that many customers from across Irbid Governorate visit their farm during the season.
Salm Al-Khasawneh, Director of Agriculture in Koura, explained that the district is a key region for pomegranate orchards in Jordan, particularly along perennial valleys such as Wadi Zqlab, Wadi Abu Ziyad, and Wadi Al-Rayan in Jdeita.
The total area planted with pomegranate trees in Koura is estimated at 2,000 dunums, with many varieties including Halawi, Hamadi, Lafani, Mawardi, Sharabi, Muwani, and Zqlabi.
Al-Khasawneh added that numerous products are made from pomegranates, including natural pomegranate juice, high-quality traditional molasses, natural pomegranate vinegar, jam, pomegranate seed oil, natural pomegranate soap, pomegranate peel powder, pomegranate tea, and pomegranate nougat.
He noted that the Agriculture Directorate met with pomegranate farmers earlier this year to discuss challenges and pests affecting orchards, aiming to develop the orchards and promote safe use of pesticides. Farmers were provided with insecticides to help combat pests, and the directorate works to ensure all resources and support are available to make the pomegranate season in Koura successful.
— (Petra)
