In a new milestone in Jordanian-European cooperation, the capital Amman witnessed on Sunday evening the inauguration of the European Chamber of Commerce in Jordan, “EuroCham,” established as a strategic bridge to strengthen economic relations and deepen trade partnerships between the Kingdom and the European Union.
اضافة اعلان
The chamber’s launch crowns three decades of efforts by the Jordanian European Business Association (JEBA), which has played a pioneering role as a platform for communication and as a key supporter of Jordanian companies seeking access to European markets.
Minister of Industry, Trade, and Supply, Eng. Yarub Qudah, who patronized the inauguration ceremony on behalf of the Prime Minister, said that His Majesty King Abdullah II’s visit to the European Union earlier this year marked a pivotal moment in Jordan-EU relations. During the visit, agreements were signed at one of the highest partnership levels the EU has ever entered with regional countries, reaffirming Jordan’s advanced status among its Arab partners.
He stressed that Jordan has proven itself over the past years as a pillar of stability and security in a turbulent region, opening the door to significant opportunities that must be seized. He underlined the role of government, the private sector, and business leaders in creating a comprehensive plan to leverage these opportunities and maximize the benefits of existing partnerships.
Qudah added: “We have already taken important steps in this direction by opening a new chapter in negotiations with the EU to simplify procedures related to the Partnership Agreement. This is crucial, as Jordan previously faced difficulties in boosting its exports to targeted levels.” He noted that since 2019, Jordan has successfully doubled its exports to the EU, rising from around USD 300 million to more than USD 700 million in 2024, in addition to notable progress in the services sector where Jordan holds a strong position.
He emphasized that the next stage requires genuine partnership and broader coordination to enhance Jordan’s economic presence in European markets, simplify procedures, and expand the export base, reflecting positively on development and the national economy.
For his part, Ali Murad, President of the Chamber, said that the idea of establishing JEBA, which has now evolved into EuroCham, began 30 years ago with a group of pioneering business leaders. Their aim was to build bridges of cooperation between Jordan and the EU, enabling Jordan’s private sector to access European markets through strategic partnerships, knowledge exchange, sustainability initiatives, and women’s empowerment, while also expanding trade volume between Jordan and Europe.
He noted that over the years, the Association launched trade missions, organized specialized programs to support small and medium-sized enterprises (SMEs), and enabled them to enter European markets and strengthen their global presence for the first time. These efforts achieved broad successes, making the Association a trusted bridge between the public and private sectors in Jordan and their counterparts in Europe.
Murad affirmed that the transformation into EuroCham represents a new step toward strengthening and expanding avenues of cooperation with European partners.
Meanwhile, Pierre-Christophe Chatzisavas, Head of the EU Delegation in Jordan, emphasized that the EU is a key economic partner for Jordan, particularly in trade and services. He pointed out that Jordan exports more in services than it imports, highlighting the creativity and competence of Jordan’s economy, especially in finance, tourism, and other sectors.
He also noted broad opportunities for Jordanian exports to the EU, given the gradual reopening of trade routes following improvements in Syria’s situation, which could further boost regional trade flows.
Chatzisavas described the establishment of EuroCham as timely and a new chapter in Jordan-EU relations, representing the outcome of persistent work by investors, entrepreneurs, and business leaders, as well as trade negotiators.
Earlier this year, Jordan and the EU signed a Comprehensive Strategic Partnership Agreement, under which the EU pledged a €3 billion aid package to Jordan for 2025–2027. This includes €640 million in grants, €1.4 billion in investments, and approximately €1 billion in macroeconomic support.
The agreement also outlines enhanced cooperation in politics, security and defense, economic resilience, trade and investment, human resources, and support for refugees and host communities. It further addresses joint efforts to combat drug and arms trafficking, encourage private sector investment, and support vital sectors such as water, energy, technology, and entrepreneurship.
National exports to EU countries rose by 14% in the first half of this year, reflecting the competitiveness of Jordanian products and their ability to expand in advanced markets.
Exports to EU countries reached JD 228 million during the first half of 2025, compared to JD 200 million for the same period last year. Italy topped the list of EU countries importing Jordanian goods, with an 80% increase to JD 45 million, compared to JD 25 million last year.
Jordanian exports to the EU include garments, fertilizers, pharmaceuticals, chemical products, as well as various agricultural and other goods.
