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Pomegranate and rural products festival nets JD400,000 in sales

4. Irbid Rural Festival
Goods displayed at Irbid’s pomegranate and rural products festival on October 30, 2021. (Photo: Petra)
AMMAN — Total sales from the 13th pomegranate and rural products festival, which concluded in Irbid Saturday evening, came to around JD400,000, according to the Director of the Irbid Directorate of Agriculture Abdulwali Al-Tahat.اضافة اعلان

He said that around 130,000 people came to the festival over the three days it was held. Speaking to the Jordan News Agency, Petra, Tahat added that many different rural and homemade products were on show at the festival, which helped secure a good source of income for 90 percent of the farmers and pomegranate producers, and the rural women participating in the exhibition’s activities.

Many unemployed women and youth participated in the festival, having obtained interest-free loans as part of the program launched by the Ministry of Agriculture in cooperation with the Agricultural Credit Corporation.

He pointed out that all participants in the exhibition expressed their satisfaction with the large volume of sales this year, which helped them to market their various products, especially after the accumulation of unsold products over the past year due to the COVID-19 pandemic.

The head of the marketing division at the directorate, Omar Al-Odat, stressed the importance of organizing such festivals as a marketing outlet for rural women to sell their products, and providing an important economic return for all workers in this field.

He stressed the importance of making such festivals permanent fixtures in all governorates, which he said would contribute to the development and improvement of rural products by increasing the demand for them from the local community.

Odat pointed out that the festival has become one of the agricultural landmarks in Irbid, due to its reputation for displaying products of the “highest quality”, stressing the importance of concerted efforts by both government and private institutions to open marketing outlets for these national products, which will benefit poor families on limited income.

The rural women participating in the festival said rural women were strongly represented at the festival, bringing with them many homemade foods that are free of preservatives and chemicals. Homemade jams and vinegar were very popular with all visitors to the festival.

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