Jordan participates in World Olive Oil Exhibition 2023 in Madrid

(File photo: Ameer Khalifeh/Jordan News)
AMMAN — Six Jordanian companies recently participated in the 10th World Olive Oil Exhibition 2023 in Madrid, Spain, with the support of the Centre for the Promotion of Imports at the Dutch Ministry of Foreign Affairs. اضافة اعلان

This is Jordan's first time participating in the event and was aimed at increasing global awareness of the advantages of Jordanian olive oil, the Jordan News Agency, Petra, reported.

Enhancing marketing opportunitiesThe National Agricultural Research Center (NCAR) said, in a statement Wednesday, that their participation aimed to enhance opportunities for marketing Jordanian olive oil.

The Madrid exhibition is one of the largest international fairs, making it an ideal opportunity to showcase the quality of Jordanian olive oil to a global audience.

During the exhibition, NCAR Director General Nizar Haddad highlighted the importance of olive oil produced from the historical Al-Mahras cultivar and its historical value, as one of the oldest genetic olive genotypes in the Mediterranean basin.

Jordan's participation aimed to promote Al-Mahras olive on the global map and attract global investments for this sector, Zyoud said.

The head of the Jordan Olive Products Exporters Association (JOPEA), Fayyad Zyoud, said the exhibition is a global window for marketing the best olive oil varieties.

He noted that the six Jordanian companies that took part in the fair showcased high-quality products.

International tasting experts sample Jordanian olive oilOn the fair's sidelines, JOPEA Executive Director Ruba Dughmush held a session for 30 international tasting experts to sample participating Jordanian olive oil.

Additionally, NCAR, in cooperation with Mercy Corps and JOPEA , with the support of the Dutch government, is launching an extensive campaign to promote historical Al-Mahras trees to protect, invest and preserve their added value and launch new products.

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