AMMAN — Six Jordanian companies
recently participated in the 10th World Olive Oil Exhibition 2023 in Madrid,
Spain, with the support of the Centre for the Promotion of Imports at the Dutch
Ministry of Foreign Affairs.
اضافة اعلان
This is Jordan's first time
participating in the event and was aimed at increasing global awareness of the
advantages of
Jordanian olive oil, the Jordan News Agency, Petra, reported.
Enhancing
marketing opportunitiesThe
National Agricultural Research Center
(NCAR) said, in a statement Wednesday, that their participation aimed to
enhance opportunities for marketing Jordanian olive oil.
The Madrid exhibition is one of the
largest international fairs, making it an ideal opportunity to showcase the
quality of Jordanian olive oil to a global audience.
During the exhibition, NCAR Director
General Nizar Haddad highlighted the importance of olive oil produced from the
historical Al-Mahras cultivar and its historical value, as one of the oldest
genetic olive genotypes in the Mediterranean basin.
Jordan's participation aimed to
promote Al-Mahras
olive on the global map and attract global investments for
this sector, Zyoud said.
The head of the
Jordan Olive Products Exporters Association (JOPEA), Fayyad Zyoud, said the exhibition is a
global window for marketing the best olive oil varieties.
He noted that the six Jordanian
companies that took part in the fair showcased high-quality products.
International
tasting experts sample Jordanian olive oilOn the fair's sidelines, JOPEA
Executive Director Ruba Dughmush held a session for 30 international tasting
experts to sample participating Jordanian olive oil.
Additionally, NCAR, in cooperation
with
Mercy Corps and JOPEA , with the support of the Dutch government, is
launching an extensive campaign to promote historical Al-Mahras trees to
protect, invest and preserve their added value and launch new products.
Read more National news
Jordan News
.jpg)
.jpg)
