Meta CEO Mark Zuckerberg believes smart glasses will become the next major computing platform after smartphones, saying he now relies on them in his daily life even while enjoying water sports and attending work meetings.
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In an interview with Complex magazine, Zuckerberg revealed that he has conducted business meetings while riding a jet ski, noting that the person on the other end of the call could not tell because of the high-quality audio provided by Meta’s smart glasses.
He explained that the secret lies in the microphone embedded in the glasses’ nose pad, which effectively isolates background noise while delivering clear voice quality.
According to Zuckerberg, the call quality is so good that users can make conversations in noisy environments without the other party noticing any difference.
He added that this feature offers greater flexibility for remote work, saying, “You don’t necessarily want the person you’re talking to to know you’re on a jet ski.”
Meta's vision for wearable AI
Zuckerberg has long championed wearable technology, with Meta positioning smart glasses as the primary interface for interacting with artificial intelligence in the coming years.
In partnership with Ray-Ban and EssilorLuxottica, Meta currently offers a range of AI-powered smart glasses. Prices start at $379 for the second-generation Ray-Ban Meta model and reach $799 for the Meta Ray-Ban Display, the company's first consumer smart glasses featuring an integrated display.
The Meta Ray-Ban Display, unveiled during Meta Connect last September, also includes a Neural Band wristband that reads electrical signals from the forearm muscles, allowing users to control the glasses using subtle finger gestures.
The glasses also feature a small display on the right side for viewing messages, notifications, apps, and photos, while supporting real-time language translation.
Why Zuckerberg is betting on smart glasses
Zuckerberg argues that nearly two billion people worldwide already wear glasses, making them an ideal platform for adopting new technologies without requiring users to change their habits.
He compared the shift to the transition from traditional mobile phones to smartphones, saying smart glasses are currently at a similar stage of development.
He also believes glasses offer a more natural computing experience than smartphones because they allow users to remain engaged with the people around them while enabling AI assistants to see and hear what users experience, providing continuous assistance throughout the day.
Meta has been developing the core technologies behind smart glasses since 2014, building on its investments in virtual and augmented reality.
The company plans to launch a new generation of smart glasses by 2028.
Zuckerberg said the devices are central to Meta’s vision of creating what it calls “personal superintelligence,” a concept that differs from competitors focused on building a single AI model for everyone.
He previously stated that people who do not adopt AI-powered glasses could eventually find themselves at a knowledge disadvantage compared with those who do.
During Meta’s January earnings announcement, Zuckerberg revealed that sales of the company’s smart glasses had tripled over the past year, describing them as one of the fastest-growing consumer electronics products.
Despite the momentum, Meta’s investment in the sector remains costly. Its Reality Labs division, responsible for developing extended reality technologies and smart glasses, reported $19.2 billion in losses during 2025, while the company expects capital expenditures to reach $145 billion in 2026.
Zuckerberg said Meta’s strategy is to first build products used by billions of people before focusing on monetization.
Despite criticism and controversies including a courtroom incident earlier this year involving recording-enabled smart glasses worn by Zuckerberg’s entourage he continues to defend his vision, insisting that smart glasses represent the future of personal computing.
