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Sweets shops face disappointing eid turnout

The demand on buying sweets during Eid Al-Adha was weak this season, a sector leaders has said. (Photo: Unsplash)
The demand on buying sweets during Eid Al-Adha was weak this season, a sector leaders has said. (Photo: Unsplash)
AMMAN –The demand on buying sweets during Eid Al-Adha was weak this season, a sector leaders has said.

Imad Al Mahmoud, president of Owners of Restaurants and Sweets Stores, told Jordan News Saturday that Eid Al-Adha witnessed this year a better welcoming for sweets than Eid Al-Fitr, which fell in May, with a 30 percent increase in demand since the last celebration, due to the improvement in the pandemic situation.اضافة اعلان

The business leader said that the expectations for owners of sweets shops have reached 70 percent of success, setting his hopes that the return of expatriates and tourists would contribute to enhancing the demand on sweets.

His comments echo a statement from Raed Hamada, a representative from the Jordan Chamber of Commerce’s food sector. On Sunday, Hamada said that the demand for sweets was at its lowest in years despite the stability of prices, a drop he attributed to the decline in Jordanian purchasing power.

Abu Osama, a worker in a well-known sweets shop, said that demand for the goods was dwindling. His shop hoped to sell 60-70 percent of their inventory, but due to the pandemic and the decrease in purchasing power, he explained that most of their pastries and sweets were either re-cooled or damaged.

Mohammad Melhis, owner of an imported sweets company, said that since the start of the pandemic, demand has plummeted to 50 percent of what it used to be for different types of sweets.

Melhis stressed that the reason behind this decline is social distancing. He pointed out that people have abandoned the traditional lifestyle of greeting each other - instead they use social media.

He explained that his company used to import from Turkey, Saudi Arabia, Lebanon, and several other countries. But currently, he is satisfied with importing from a maximum of one or two countries, owing to economic depression and to the change of consumers’ habits.

Alya Al- Hyari, a housewife, told Jordan News that she is used to buying different types of biscuits and chocolate during the eid holiday for visitors and children. However, for two years ago, she has stopped and now is satisfied with small amounts of sweets. After all, she added, eid visits are limited to family.

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