Jordan grapples with investment challenges amidst regional competition

amman
(File photo: Jordan News)

AMMAN – On Saturday, Al-Ghad reported that in a recent assessment, economists have highlighted the diverse challenges facing Jordan in its quest to attract investments, citing weak promotional mechanisms and stiff competition from regional counterparts as significant hurdles. Bureaucracy, lack of transparency, and unclear costs are persistent obstacles hindering local and foreign investors.

According to reports from the Jordan News Agency, Petra, investment is a cornerstone of bolstering the national economy and serves as its primary driver. However, existing promotional mechanisms lack clarity and transparency, dampening the investment climate for Arab and foreign investors alike. Experts assert that addressing these issues necessitates a comprehensive overhaul of policies and procedures to enhance attractiveness and effectiveness in steering investment direction.

Key measures to revitalize investment appeal include:

  • Updating and simplifying regulations.
  • Reducing bureaucratic hurdles.
  • Fostering stronger partnerships between the government and the private sector.
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Tangible incentives are essential to instill confidence and lure capital into the economy.

Prominent figures, including Chairman of the Jordan Chamber of Commerce (JCC) Khalil Hajj Tawfiq, underscore the urgency of developing robust investment promotion mechanisms. Hajj Tawfiq proposes the formation of a comprehensive, multisectoral tripartite committee comprising representatives from the public and private sectors, regional development authorities, and legislative bodies. Transparent dialogues, acknowledging past shortcomings, and leveraging Jordanian embassies abroad are critical strategies to rebuild trust and attract investment.

The envisioned tripartite committee aims to embark on promotional tours across major countries such as Saudi Arabia, the UAE, Turkey, and Egypt to showcase investment opportunities in Jordan. These efforts will also educate potential investors about new investment laws, incentives, and economic updates, fostering a conducive environment for investment.

Transparency remains a focal point in these initiatives, with emphasis placed on credible information dissemination and training diplomats to champion investment opportunities abroad effectively. Private sector involvement is seen as pivotal in bolstering investor confidence and advancing investment promotion efforts.

In parallel, addressing bureaucratic complexities and clarifying cost structures associated with project establishment are identified as imperative steps to attract and retain investors. A clear roadmap outlining investment opportunities and conducive environments is deemed essential for effective promotion.

Despite the challenges, Jordan boasts a robust legislative framework, a globally recognized financial system, and strategic geographic advantages. The stability of the currency and a skilled workforce further bolster its investment appeal. Moreover, existing successful investments in sectors such as banking, telecommunications, and tourism serve as magnets for foreign capital.

Moving forward, a concerted effort between the public and private sectors is crucial to position Jordan as a leading investment destination and drive sustainable economic development. With strategic reforms and collaborative initiatives, Jordan aims to overcome existing challenges and capitalize on its untapped potential to attract investments.


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