Jordan Targets $2.27 Billion in Food Exports by 2029

Jordan Targets $2.27 Billion in Food Exports by 2029
Jordan Targets $2.27 Billion in Food Exports by 2029
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Jordan’s National Strategy for the Food Industries Sector for 2027–2029 aims to transform the structure of industrial production by increasing the value added of products, boosting productivity and innovation, and developing value chains to strengthen the competitiveness of Jordanian food products and expand their access to international markets.اضافة اعلان

The strategy sets food export targets of JD1.232 billion in 2027, rising to JD1.61 billion by 2029. It also aims to increase the sector’s value added to between JD2.2 billion and JD2.4 billion and raise annual production to between JD5.5 billion and JD5.8 billion by the end of the strategy period.

The strategy seeks to increase the share of high-value-added products to between 32% and 35% of total production by 2029, compared with about 25% at the baseline. It also aims to raise the share of exports represented by these products to between 45% and 50%, as part of efforts to improve the quality of exports and increase their economic returns.

Priority activities identified for development include the processing and preservation of fruits and vegetables, chocolate and confectionery production, ready-made meals and other food products, given their potential to deepen manufacturing and encourage the development of new products with higher added value.

In technology and productivity, the strategy aims to increase the share of establishments using digital operating and management systems to between 50% and 60% by 2029, compared with less than 20% at the baseline. This is expected to improve industrial efficiency and enhance companies’ ability to manage production and monitor performance.

Proposed initiatives include establishing a national digital food-traceability system covering the process from farm to factory, developing export-oriented food compliance and inspection systems, and upgrading national food laboratories to improve product quality and ensure compliance with the technical and regulatory requirements of target markets.

To strengthen integration between productive sectors, the strategy calls for supporting contract farming to link farmers with food-processing factories and developing agro-industrial clusters near production areas to reduce waste. It also seeks to strengthen industrial linkages and increase the local content of food products.

The initiatives also include developing logistics infrastructure and cold-chain systems for food exports, establishing an innovation and pilot-manufacturing system, developing the identity and export brand of Jordan’s food industries, and localizing advanced packaging production. These measures are intended to help companies develop their products and improve their export readiness.

The strategy places particular emphasis on addressing challenges affecting the sector’s competitiveness by improving resource efficiency, developing technical and technological capabilities, strengthening integration across production stages, and updating legislation, regulations and technical standards related to the food industries.

The strategy notes that achieving its export targets will require higher productivity, improved export readiness, market diversification and greater expansion into high-value-added products. It also highlights opportunities in African and Asian markets, as well as those linked to regional reconstruction efforts.

Over the longer term, through 2033, the strategy aims to raise food exports to between JD2 billion and JD2.2 billion, increase the share of high-value-added products to between 40% and 45%, and raise the percentage of establishments using digital operating and management systems to more than 80%.

To ensure effective implementation, the strategy adopts a performance measurement framework that distinguishes between economic impact indicators at the sector level and implementation indicators for individual initiatives. Targets will be subject to regular monitoring and evaluation and may be reviewed in light of actual performance and economic developments.

Earlier this month, the Ministry of Industry and Trade announced the launch of three sectoral strategies for 2027–2029 covering the engineering, food, and chemical and cosmetics industries. The strategies are part of efforts to develop the industrial sector, strengthen its competitiveness and productivity, and support the high-value industries pillar of the Economic Modernisation Vision. They also seek to develop targeted sectors by identifying priorities, initiatives and projects with economic impact and linking them to clear performance indicators and targets to enhance the sector’s contribution to economic growth, exports, investment and employment.

Source: Petra