AMMAN —
Jordan Exporters Association (JEA), in cooperation with the Ministry of
Investment, is organizing the Kingdom’s first participation in the four-day
Foodex Saudi Expo 2022, which will be held in the capital, Riyadh, on September
13.
اضافة اعلان
JEA head Ahmed
Khudari said Jordan’s participation in the exhibition is “very important” for
Jordanian industrial companies, especially in the current stage, which is
witnessing global interest in the food sector.
In a statement on
Saturday, Khudari called on the Jordanian industry to benefit from the “great,
new momentum” in the Jordanian-Saudi economic relations, in a way that
contributes to expanding the base of the goods the Kingdom exports to the Saudi
market.
Jordan’s exports to
Saudi Arabia accounts for 12 percent of the Kingdom’s exports globally, while
its imports from Saudi Arabia amounts to 15 percent of the total Jordanian
imports, Khudari said, adding that the volume of trade exchanges between the
two countries amounted to $4 billion in 2021.
The Jordanian
industry, he said, has witnessed a “remarkable” development in recent years, in
terms of quality and competition, which enabled it to reach more than 142
markets globally. He also stressed JEA’s constant endeavor to participate in
specialized international exhibitions to enable industrialists and exporters to
enter new markets.
The exhibition
constitutes an “important” opportunity for Jordanian companies to learn about
the latest developments in the food and beverage industry and exchange
expertise with participants from different countries worldwide, according to
Khudari.
Saudi Arabia is the
largest food market in the Middle East, valued at $45 billion, and the fair
provides a “great” opportunity for the Jordanian food industry, with its high
quality, to compete in the Saudi market, he pointed out.
Khudari also
stressed the need to continue supporting Jordanian participation in foreign
exhibitions, which provide industrial companies the opportunity to display and
market their products and penetrate new markets.
He said the
exhibition provides visitors with the opportunity to learn about food products
from more than 50 countries, exchange expertise, and discover the latest
products and technologies in the food industry.
Meanwhile, JEA
general manager Halim Abu Rahma said the largest international chef competition
will be held on the sidelines of the exhibition, indicating that the event
attracts 12,000 visitors.
Abu Rahma called on
Jordanian industrial companies operating in the food industry sector to
participate in the exhibition and promote their products.
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