JEA organizes Jordan’s first participation in Foodex Saudi Expo 2022

Jordan Exporters Association jea
(File photo: Jordan Exporters Association Facebook)
AMMAN — Jordan Exporters Association (JEA), in cooperation with the Ministry of Investment, is organizing the Kingdom’s first participation in the four-day Foodex Saudi Expo 2022, which will be held in the capital, Riyadh, on September 13.اضافة اعلان

JEA head Ahmed Khudari said Jordan’s participation in the exhibition is “very important” for Jordanian industrial companies, especially in the current stage, which is witnessing global interest in the food sector.

In a statement on Saturday, Khudari called on the Jordanian industry to benefit from the “great, new momentum” in the Jordanian-Saudi economic relations, in a way that contributes to expanding the base of the goods the Kingdom exports to the Saudi market.

Jordan’s exports to Saudi Arabia accounts for 12 percent of the Kingdom’s exports globally, while its imports from Saudi Arabia amounts to 15 percent of the total Jordanian imports, Khudari said, adding that the volume of trade exchanges between the two countries amounted to $4 billion in 2021.

The Jordanian industry, he said, has witnessed a “remarkable” development in recent years, in terms of quality and competition, which enabled it to reach more than 142 markets globally. He also stressed JEA’s constant endeavor to participate in specialized international exhibitions to enable industrialists and exporters to enter new markets.

The exhibition constitutes an “important” opportunity for Jordanian companies to learn about the latest developments in the food and beverage industry and exchange expertise with participants from different countries worldwide, according to Khudari.

Saudi Arabia is the largest food market in the Middle East, valued at $45 billion, and the fair provides a “great” opportunity for the Jordanian food industry, with its high quality, to compete in the Saudi market, he pointed out.

Khudari also stressed the need to continue supporting Jordanian participation in foreign exhibitions, which provide industrial companies the opportunity to display and market their products and penetrate new markets.

He said the exhibition provides visitors with the opportunity to learn about food products from more than 50 countries, exchange expertise, and discover the latest products and technologies in the food industry.

Meanwhile, JEA general manager Halim Abu Rahma said the largest international chef competition will be held on the sidelines of the exhibition, indicating that the event attracts 12,000 visitors.

Abu Rahma called on Jordanian industrial companies operating in the food industry sector to participate in the exhibition and promote their products.

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