‘Enlightening quality’ at Italian Design Day 2023 in Amman

AMMAN — The Italian Embassy and the Italian Trade Agency (ITA) have announced the seventh edition of Italian Design Day (IDD) in Amman, which “celebrates and promotes the excellence of Italian design”, according to a press statement.اضافة اعلان



The global event was launched in 2017 by the Italian Ministry of Foreign Affairs and International Cooperation in collaboration and with the support of the Ministry of Culture. This year, IDD is witnessing the participation of more than 100 embassies, consulates, and ITA Agencies all over the world, in a common effort to spread the knowledge and quality of Italian products, favoring the creation of new channels for the internationalization of the country’s industry and exports to the world.



The theme for IDD 2023 is "The quality that lights up. The Energy of Design for People and the Environment". The event is giving particular attention to the issue of a sustainable future.

“Now more than ever, thinking about circular economy and product recycling is a global urgency. The future asks us to review our ways of unbridled and unsustainable consumption for the planet.”

“Quality Italian design is a useful tool for facing global challenges, in a time where quality and utility must work together to respond to the practical needs, enlightening new ideas,” the statement read.



IDD Amman has been jointly organized by the Italian embassy and the Italian Trade Agency. It premiered Tuesday evening at the Zara Center in Amman, allowing the public to peruse a large exhibit of furniture and accessories from major Italian brands present in Jordan, curated by leading Jordanian showrooms.

Future thinkingAt the event’s opening on Tuesday, Ambassador of Italy to Jordan Luciano Pezzotti stressed: “Now more than ever, thinking about circular economy and product recycling is a global urgency. The future asks us to review our ways of unbridled and unsustainable consumption for the planet.”



“As cooperation should strive to find alternative solutions to conceive the future of the planet as a common good that requires a shared effort,” through the IDD, he added, “Italy provides 100 countries with its historical expertise in the field of design, showing how it represents an essential tool in the search for sustainable solutions. Today in Jordan we renew our willingness to work together for change.”

Design and the awareness of finite resourcesThe event features the participation of the Italian Design Testimonial, Simona Bordone, Professor of Design History at IED Milan and responsible for special projects for Domus magazine.

"We have understood that everything is precious, we have known for a long time that resources are not infinite. Design is the tool to make this awareness evident in every single project.”

"We have understood that everything is precious, we have known for a long time that resources are not infinite. Design is the tool to make this awareness evident in every single project,” said Bordone in the statement. “We know that the reuse of materials is essential to limit the exploitation of resources and that with new technologies, which involve research, this is possible.”



Within the IDD’s framework, Bordone will also give a special lecture at the University of Jordan, organized for students of architecture, fine arts, and the Italian language.

The free exhibition will be open at the Zara Center daily through Saturday, from 4pm to 9pm. 


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