AMMAN — In light of the spread of
COVID-19 last year and the
disruption that took place in the
global economy,
telecommunication companies,
such as Orange, faced immense pressure to adapt to the massive increase in
demand for online services, its CEO Thierry Marigny said.
اضافة اعلان
In an interview with
Jordan News, Marigny discussed the importance
of Orange’s “flexible business model to the company’s success in handling the sudden
growing need for their services.”
“The resilience of our telecommunications network became more
evident as demand grew. At Orange, we had preemptive plans set out before the
official measures were taken by the government to be ready for any hike in
internet use,” Marigny said.
The preemptive plan, according to Marigny, included “reinforcing
technical teams, equipping all staff with the necessary solutions and tools to
work successfully from home, and cater to the needs of our customers.”
The French-born Manager took multiple senior positions as part of
Orange in multiple countries around the world and in the Middle East Region,
before assuming the role of CEO of Orange Jordan in June 2018.
According to Marigny, Jordan has “immense potential” to adopt and
sustain an effective digital economy, which can be made possible by the many
“innovative minds” he sees emerging in the Kingdom’s tech industry.
However, Marigny still believes the country has a way to go to
optimize its tech and telecommunications capabilities.
“To unleash its potential and become the leader of the region in
digital, Jordan needs to push the development of 5G services, mobile money,
startup environment, AI, and education. Another challenge is the dire need for
a shift in business models, which is still on the way in Jordan,” the CEO said.
Marigny said that Orange Jordan, established in 1999, “has long
been committed to a digital economy by keeping pace with global technologies
and preparing people, particularly youth, with the skills needed to go in this direction.”
In a time where unemployment is reaching unprecedented levels in
Jordan, Marigny believes the projects Orange is working on, specifically those
related to providing support to startups and small businesses, can be of great
benefit to Jordan’s post-pandemic economy.
Orange’s startup accelerator (BIG), which was launched in 2015 as
part of the company’s corporate social responsibility initiative (CSR), “has
been driving promising Jordanian startups from diverse sectors with technical,
marketing, media, and networking support,” Marigny noted.
He feels optimistic of the impact of such projects towards the
“socioeconomic situation and role in employment.”
Marigny explained how the company’s “CSR strategy guides (us)
towards achieving (our) purpose of giving everyone keys to a responsible
digital world by focusing on commitment to digital inclusion and preserving the
environment.”
On its official website, Orange lists its efforts for reducing
unemployment, supporting youth and women in the workplace, and helping those
with disabilities through multiple projects.
Their most recent work, according to the website, comes in
partnership with the European Union to launch the Innovation Space, which seeks
to bring digital culture to the larger Jordanian public, nurture digital
skills, and support entrepreneurship.
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