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Jordan has ‘immense potential’ to adopt, sustain effective digital economy — Orange CEO

In an interview with Jordan News, Marigny discussed the importance of Orange’s “flexible business model to the company’s success in handling the sudden growing need for their services.” (Photo: Handou
In an interview with Jordan News, Marigny discussed the importance of Orange’s “flexible business model to the company’s success in handling the sudden growing need for their services.” (Photo: Handouts from Orange)
AMMAN — In light of the spread of COVID-19 last year and the disruption that took place in the global economy, telecommunication companies, such as Orange, faced immense pressure to adapt to the massive increase in demand for online services, its CEO Thierry Marigny said.اضافة اعلان

In an interview with Jordan News, Marigny discussed the importance of Orange’s “flexible business model to the company’s success in handling the sudden growing need for their services.”

“The resilience of our telecommunications network became more evident as demand grew. At Orange, we had preemptive plans set out before the official measures were taken by the government to be ready for any hike in internet use,” Marigny said.

The preemptive plan, according to Marigny, included “reinforcing technical teams, equipping all staff with the necessary solutions and tools to work successfully from home, and cater to the needs of our customers.”

The French-born Manager took multiple senior positions as part of Orange in multiple countries around the world and in the Middle East Region, before assuming the role of CEO of Orange Jordan in June 2018.

According to Marigny, Jordan has “immense potential” to adopt and sustain an effective digital economy, which can be made possible by the many “innovative minds” he sees emerging in the Kingdom’s tech industry.

However, Marigny still believes the country has a way to go to optimize its tech and telecommunications capabilities.

“To unleash its potential and become the leader of the region in digital, Jordan needs to push the development of 5G services, mobile money, startup environment, AI, and education. Another challenge is the dire need for a shift in business models, which is still on the way in Jordan,” the CEO said.

Marigny said that Orange Jordan, established in 1999, “has long been committed to a digital economy by keeping pace with global technologies and preparing people, particularly youth, with the skills needed to go in this direction.”

In a time where unemployment is reaching unprecedented levels in Jordan, Marigny believes the projects Orange is working on, specifically those related to providing support to startups and small businesses, can be of great benefit to Jordan’s post-pandemic economy.

Orange’s startup accelerator (BIG), which was launched in 2015 as part of the company’s corporate social responsibility initiative (CSR), “has been driving promising Jordanian startups from diverse sectors with technical, marketing, media, and networking support,” Marigny noted.

He feels optimistic of the impact of such projects towards the “socioeconomic situation and role in employment.”

Marigny explained how the company’s “CSR strategy guides (us) towards achieving (our) purpose of giving everyone keys to a responsible digital world by focusing on commitment to digital inclusion and preserving the environment.”

On its official website, Orange lists its efforts for reducing unemployment, supporting youth and women in the workplace, and helping those with disabilities through multiple projects.

Their most recent work, according to the website, comes in partnership with the European Union to launch the Innovation Space, which seeks to bring digital culture to the larger Jordanian public, nurture digital skills, and support entrepreneurship.

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