Jordan Trail, promoting adventure tourism, launches

Hike Walking
Dana Biosphere Reserve in Jordan, with the amazing rocks in Wadi Ghuweir Canyon, is part of the Jordan Trail. (Photo: Shutterstock)
AMMAN — In a bid to attract foreign travelers interested in adventure tourism and promote it internally, Chairman of the Jordan Trail Association Aysar Al-Batayneh Monday announced the launching of the “Jordan Trail 2022” program.اضافة اعلان

The program, prepared in collaboration with the Jordan Tourism Board (JTB) and the Ministry of Tourism and Antiquities, entails walking from the far north of the country (Umm Qais) to the far south (Aqaba), a 675km hiking route, between October 14 and November 24 this year, with participants passing through 75 Jordanian villages.

(Photos: JTB)

According to JTB Director-General Abdul Razzaq Arabiyat, the returns to the local communities touched by this program will be positive. Based on previous experience of participants in similar programs, Arabiyat expects the participants’ reactions to be equally positive.

He stressed that the program “constitutes the backbone for adventure tourism, as it is an integrated product that has been published on the most important applications of international tourism, including Trip Advisor”, due to the diversity Jordan has to offer.

Arabiyat said that JTB carries out an advertising campaign on its sites to attract tourists from all over the world, and to integrate the Jordan Trail in the activities of “Urdunna Jannah” program. The board also cooperates with social media influencers and bloggers to promote the program.
This will contribute to the economic and social development of local communities, and provide many job opportunities as well,
According to Batayneh, the goal of the program, which entails visits to different sites and landscapes, is to serve and support tourism in Jordan, and encourage walking and adventure tourism.

“This will contribute to the economic and social development of local communities, and provide many job opportunities as well,” he said.

The event, he said, which is held annually and receives great support from various institutions, seeks to develop trails to serve local communities, and gives participants the opportunity to interact with the people of the villages they pass through, and to enjoy archaeological, historical, and natural sites while experiencing authentic Jordanian products of all kinds.

Secretary-General of the Ministry of Tourism and Antiquities Imad Hijazin, who was also present at the launch, said that although adventure tourism is a new tourism product, “the demand for it is increasing, which motivates those concerned with the tourism sector to train service providers to deliver their services in a better way, which will also contribute to empowering local communities”.

He said that local community members are currently trained to receive the trail participants, emphasizing adventure tourism’s ability to empower local communities.

Hijazin said that the growing demand for tourism to Jordan is due to the country’s wealth of antiquities and rich history, and to the beauty of its picturesque nature.

He told Jordan News that “the sustainability of such programs needs logistical support and to be widely marketed in various countries of the world, especially since it is still a new product”.

“The presence of low-cost airlines, for instance, will contribute greatly to introducing foreign tourists to Jordan and such important programs,” and entice visitors to stay for a longer time in Jordan, he said, stressing that Jordan has “all the ingredients to be successful in the tourism sector”.

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