The influence of war on Gaza on Jordanian commerce during Ramadan

market food
(File photo: Ameer Khalifeh/Jordan News)
AMMAN — Since the beginning of the aggression on Gaza, the purchasing power has declined, with sadness and despair prevailing among the people of Gaza. Jordanian citizens now spend their time at home closely following the news. اضافة اعلان

With the start of the blessed month of Ramadan, there was a noticeable difference in the celebrations and decorations compared to 2023. Since the first week of Ramadan, traders have complained about the weak purchasing activity among citizens, limited to buying essential food and drinks.

After 10 days of the holy month, traders noticed a decline in activity and interest in buying clothes as Eid al-Fitr approached. The owner of one of the commercial stores, Raneem Marwan, confirmed in the second week of Ramadan that citizens usually start preparing for Eid al-Fitr to avoid price hikes, but this year, due to difficult circumstances and sad feelings because of what is happening in Gaza, they are missing this habit.

Marwan added that she did not import large quantities of goods this year to avoid congestion, anticipating weak demand.

Meanwhile, Laith Al-Ghoul, responsible for social media at a commercial store in Amman, noted a significant decline in demand this year, attributing it mainly to the repercussions of the war on Gaza and the psychological state of the Jordanian citizens.

Commercial stores are offering discounts of up to 50 percent due to the end of the season and the beginning of the spring season, yet the demand for purchases remains weak this year.

Tamer Al-Rihali, a sales employee at a commercial store in Al-Salt governorate, confirmed that the demand for purchasing clothes is now limited to essential daily wear, especially for children.

On the other hand, trader Majid Ayoubi emphasized that it is too early to judge commercial activity in Ramadan, noting that demand usually increases in the last ten days of the month. He also pointed out that limited quantities of goods were imported to avoid congestion.

Regarding commodity prices, Alaan pointed out a decline in purchasing power, making it difficult to raise prices, and perhaps prompting discounts to encourage citizens to buy. Alaan also mentioned concerns about shipping problems via the Red Sea, but the timely arrival of goods was reassuring.

He affirmed that commercial activity would greatly improve in the coming weeks, but noted that this year's demand is weak due to the difficult situation in Gaza.

In conclusion, Alaan emphasized that Ramadan witnesses exceptions in commercial activity, and final statistics will be announced at the end of the month. He also highlighted a dramatic increase in shipping prices over the past two months, adding additional pressure on traders.

Overall, it appears that economic challenges and psychological strain due to the war on Gaza have affected trade and the economy in Jordan during Ramadan, making matters more complicated and challenging for both citizens and traders.

Read more Features
Jordan News