AMMAN — The
Jordan Tourism Board (JTB) has been conducting advertising campaigns in Qatar, ahead
of the start of FIFA World Cup Qatar 2022, with the aim of promoting and
attracting foreign tourists to the Kingdom.
اضافة اعلان
The Qatari
organizers expect 1.2 million fans to attend the event.
Tourism experts
seem to have differing views about the JTB campaign: some say that it will help
tourism by attracting visitors to the Kingdom, while others stress that
priority should be given to the rehabilitation of the Jordanian tourism
product.
President of
Jordan Inbound Tour Operators Association
Awni Kawar told
Jordan News that the JTB played a distinctive role in this advertising campaign, “which has
a direct impact on promoting Jordanian tourist areas”.
And while he
believes that the impact will be modest after the World Cup, the campaign “may
be useful in drawing the attention to Jordan as a future tourist destination”.
Head of
Jordan Tour Guides Association Hani Al-Masadah told
Jordan News that the
infrastructure in Jordan is “unable to accommodate a larger number of tourists,
so I do not think these campaigns are useful”.
He also stressed
that the focus should be “on investing in the tourism sector infrastructure”.
“The number of
beds available to receive tourists in Petra does not exceed 3,000, a figure
that is very modest and unacceptable compared to Petra’s status and the
interest in it,” he elaborated.
Masadah said
thatthe JTB has conducted a strong
advertising campaign in Qatar to promote Jordan, but that it would be more
useful “to secure tourism services and facilities so that they can accommodate
more of tourists, before starting to promote them and then be frustrated by
problems with logistics”.
Ibrahim Al-Mashaqba, owner of a Jordanian tourism company, told
Jordan
News that he expects the impact of the advertising campaign “to be positive
and help increase tourist turnout”.
“Jordan is
strategically positioned, and offers unique tourist sites, most notably the
Golden Triangle: Wadi Rum, Aqaba and the Dead Sea,” he pointed out.
Mashaqba expects
the advertising campaign in Qatar to contribute to attracting tourists from all
over the world to Jordan, who may “either change their itinerary or adopt
Jordan as an upcoming tourist destination.”
Read more Features
Jordan News
.jpg)
.jpg)
