AMMAN — Tourism is expected to witness further remarkable activity in the coming
weeks, with the number of sightseers envisaged to exceed expectations, said
Jordan Tourism Board’s (JTB) Director General Abdul Razzaq Arabiyat.
اضافة اعلان
He told
Jordan News that the Kingdom “is
currently witnessing a significant recovery phase following the COVID-19
pandemic”.
“Tourists from various countries around the world
still look at Jordan as an important tourist destination that they look forward
to visiting constantly,” he said.
He noted that JTB also “confirms that its efforts to
promote the tourism product will greatly support the activity of the tourism
activity, and contribute to revitalising it during the coming period”.
Social networking sites and modern means of
promotion also play an important role in promoting tourism in Jordan and
various countries worldwide, especially that activists and influencers use
stimulating images and videos, which play an important role in attracting the
attention of the audience and encouraging them to visit a certain country.
On Kalam Madina Forum that JTB is organizing in
collaboration with OMNES Media, which gathered 500 influencers, Arabiyat
pointed out that “we succeeded through the meeting in promoting Jordan in the
Arab world and globally, at the lowest cost.”
President of Jordan Inbound Tour Operators
Association
Awni Kawar told
Jordan News that “social media plays a
significant role in promoting tourism, and that it contributes to revitalizing
tourism.”
He said that “Jordan had recovered about three
quarters of the number of tourists in 2019,” which was considered “a golden
year” in the tourism sector.
He predicted that until 2024, “Jordan will have
recovered the full percentage of tourists who came to Jordan in 2019”.
Meanwhile, Petra is gearing up to receive more
tourists in the coming weeks, banking on new plans mapped out recently, which
set the stage for more entertainment, and easier access to the ancient city.
Petra Development and Tourism Regional Authority
Chief Commissioner Suleiman Al-Farajat said the authority is in the process of
using electric cars to transport tourists to various sites inside the historic
venue.
He said that a back road is being paved, which will
“contribute to doubling the number of tourists”. He noted that a new visitor
center will also be inaugurated soon.
Additionally, he said the authority will launch
guided tours, using jeeps and buggies, he added.
He said the plans underway are in anticipation of a
large number of visitors in the coming period. He praised the efforts made by
all sides involved in the tourism development in promoting Jordan.
Frarajat said that it is hoped that the plans will
“prolong the tourists’ stay in the city, in different and new ways”. He
explained that 99 percent of tourists “are happy with the tourist product in
Petra”.
“But we look forward to satisfying the remaining 1
percent, as well,” he said. “We are working to change their negative experience
to a positive one in cooperation with all sides involved.”
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