A recent study by researchers at the University of Dayton revealed an unexpected downside of extreme attractiveness on social media, particularly in the fitness influencer sector.
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In the study, participants were shown mock social media posts from fictional fitness influencers and asked which accounts and posts they preferred to follow.
Results showed that highly attractive influencers received fewer likes and followers compared to those with moderate attractiveness. Experts suggest this may be because people perceive highly attractive influencers as “less relatable” or distant from their everyday lives.
Researchers Andrew Edelblum and Abby Frank stated:
"Our findings suggest that excessive attractiveness can backfire in a digital world crowded with trustworthy influencers who have established audiences."
They termed this phenomenon the “reverse beauty effect.” The study noted that while very attractive models or spokespeople attract attention and clicks, this does not necessarily translate to more likes or followers.
The study also highlighted the importance of humility. Influencers who shared personal experiences, challenges, and their fitness journey received more likes, while those who boasted about their talents or exceptional dedication saw fewer likes.
Gender played a significant role as well. Attractive women in fitness faced stronger negative reactions than equally attractive men, reflecting a broader social tendency to judge women more harshly on appearance.
The researchers hope these findings will encourage further studies on other factors that may influence the reverse beauty effect, including race and disability.
(Daily Mail)
