Breaking Free from the Ordinary – Samsung’s New Campaign Sparks Excitement for Change
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In a bold and innovative marketing move, Samsung Electronics has launched its new regional campaign, #YouDeserveMore, inviting users to rethink their current relationship with their smart devices and step into a more advanced technological experience.اضافة اعلان
The campaign approaches the idea from an emotional and daring perspective: the moment of realizing that an old phone is no longer enough and no longer meets users’ expectations.
Through a main short film and a series of clips depicting dramatic “breakup” moments between users and their old phones, Samsung raises thought-provoking questions: Does your phone still understand you? Has your tech relationship become a burden rather than a source of comfort and empowerment?
The answer lies in the promise of a better experience with the Galaxy Z Fold7 and Galaxy Z Flip7, combining foldable design, AI-powered technology, and outstanding performance that places the user at the heart of the future.
Omar Saheb, Vice President of Regional Marketing and Online Business at Samsung Electronics Middle East & North Africa, stated:
"We are not calling for change merely for the sake of change. We are offering a smarter, more elegant alternative. The #YouDeserveMore campaign sends a sincere message to every user: you don’t have to stick with a device that no longer gives you what you need. Change is not a loss—it is true liberation."
The campaign features more than 30 pieces of creative content produced by influencers across the region, sharing their stories and experiences in an engaging and relatable way.
To make the “breakup” process seamless, Samsung offers the Smart Switch tool, allowing easy data transfer between devices, alongside TryGalaxy.com, a platform where users can experience the new One UI interface on their current phones.
In short, Samsung invites users to look at their phones critically and join the new Galaxy generation, because they truly #YouDeserveMore.
For more information https://www.samsung.com/levant/you-deserve-more/
The campaign approaches the idea from an emotional and daring perspective: the moment of realizing that an old phone is no longer enough and no longer meets users’ expectations.
Through a main short film and a series of clips depicting dramatic “breakup” moments between users and their old phones, Samsung raises thought-provoking questions: Does your phone still understand you? Has your tech relationship become a burden rather than a source of comfort and empowerment?
The answer lies in the promise of a better experience with the Galaxy Z Fold7 and Galaxy Z Flip7, combining foldable design, AI-powered technology, and outstanding performance that places the user at the heart of the future.
Omar Saheb, Vice President of Regional Marketing and Online Business at Samsung Electronics Middle East & North Africa, stated:
"We are not calling for change merely for the sake of change. We are offering a smarter, more elegant alternative. The #YouDeserveMore campaign sends a sincere message to every user: you don’t have to stick with a device that no longer gives you what you need. Change is not a loss—it is true liberation."
The campaign features more than 30 pieces of creative content produced by influencers across the region, sharing their stories and experiences in an engaging and relatable way.
To make the “breakup” process seamless, Samsung offers the Smart Switch tool, allowing easy data transfer between devices, alongside TryGalaxy.com, a platform where users can experience the new One UI interface on their current phones.
In short, Samsung invites users to look at their phones critically and join the new Galaxy generation, because they truly #YouDeserveMore.
For more information https://www.samsung.com/levant/you-deserve-more/
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