Royal Jordanian selects VMLY&R Amman for creative advertising partnership

Corporate briefing
(Photo: Handout from VMLY&R Amman)
AMMAN — Royal Jordanian Airlines (RJ) has chosen creative ad agency VMLY&R Amman as its strategic partner for advertising services.

The collaboration between VMLY&R Amman and Royal Jordanian is not the first time the two companies have joined forces. Previously, they enjoyed a long-term partnership aimed at elevating the RJ brand both locally and internationally. Now, in the aftermath of the COVID-19 pandemic, VMLY&R Amman will work to revitalize and further expand RJ’s presence and positioning, employing its award-winning creativity and digital intelligence to provide the legacy airline carrier with even greater upward momentum.اضافة اعلان

Speaking on the revitalized partnership, Royal Jordanian’s chief commercial officer, Karim Makhlouf, said: “Following the challenges faced by the entire airline industry during the pandemic, it is now more important than ever to find ways to distinguish and differentiate our services — not only locally, but regionally and internationally. With VMLY&R’s exceptional track record, creative leadership, and global insights at our side, we at RJ are eager to embark on this new phase of our brand journey.”

For his part, VMLY&R Amman’s Managing Director, Ivan Milovanovic, said: “It is a great honor for us to be able to reestablish our fruitful partnership with Royal Jordanian. The airline has long been a source of pride for the country, and has always embraced innovation and out-of-the-box thinking. For us, a partner like RJ is the ideal client, providing us with an opportunity to really flex our creativity and strategic planning muscle in the service of a beloved local brand. We look forward to taking our partnership to soaring new heights.”

In partnering with VMLY&R Amman, Royal Jordanian will further enhance its ability to pursue comprehensive development and advancement, which is particularly lucrative, as the entire aviation sector works to recover from the impacts of the pandemic and adapt to the rapidly evolving state of air travel.
VMLY&R Amman operates under the umbrella of MENACOM Jordan, the Kingdom’s largest communications conglomerate.

Read more Business news