AMMAN — Royal Jordanian Airlines (RJ) has chosen creative ad
agency VMLY&R Amman as its strategic partner for advertising services.
The collaboration between VMLY&R Amman and Royal
Jordanian is not the first time the two companies have joined forces. Previously,
they enjoyed a long-term partnership aimed at elevating the RJ brand both
locally and internationally. Now, in the aftermath of the COVID-19 pandemic,
VMLY&R Amman will work to revitalize and further expand RJ’s presence and
positioning, employing its award-winning creativity and digital intelligence to
provide the legacy airline carrier with even greater upward momentum.
اضافة اعلان
Speaking on the revitalized partnership, Royal Jordanian’s chief
commercial officer, Karim Makhlouf, said: “Following the challenges faced by
the entire airline industry during the pandemic, it is now more important than
ever to find ways to distinguish and differentiate our services — not only
locally, but regionally and internationally. With VMLY&R’s exceptional
track record, creative leadership, and global insights at our side, we at RJ
are eager to embark on this new phase of our brand journey.”
For his part, VMLY&R Amman’s Managing Director, Ivan
Milovanovic, said: “It is a great honor for us to be able to reestablish our
fruitful partnership with Royal Jordanian. The airline has long been a source
of pride for the country, and has always embraced innovation and out-of-the-box
thinking. For us, a partner like RJ is the ideal client, providing us with an
opportunity to really flex our creativity and strategic planning muscle in the
service of a beloved local brand. We look forward to taking our partnership to
soaring new heights.”
In partnering with VMLY&R Amman, Royal Jordanian will
further enhance its ability to pursue comprehensive development and advancement,
which is particularly lucrative, as the entire aviation sector works to recover
from the impacts of the pandemic and adapt to the rapidly evolving state of air
travel.
VMLY&R Amman
operates under the umbrella of MENACOM Jordan, the Kingdom’s largest
communications conglomerate.
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