From Fragmented to Formidable: How Mergers and Acquisitions Can Build Jordan’s Economic Complexity

By Dr. Mamoun Ahmad Al-Omari

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From Fragmented to Formidable: How Mergers and Acquisitions Can Build Jordan’s Economic Complexity
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On 13 October, under Decision No. 3 of 2026, Jordan’s Minister of Industry, Trade and Supply approved Afaq Energy’s acquisition of all shares in Advanced Central Gas, known as ProGas. Days later, Afaq, the Manaseer Group’s oil and fuel arm, announced that the deal was complete. It builds on Afaq’s acquisition of Central Gas Technology Company, approved in December 2025.اضافة اعلان

The timing matters. The International Monetary Fund expects the Middle East, North Africa and Pakistan to contract by 1.3% this year as war disrupts energy production, shipping and trade.

Yet the Fund also finds that the region’s oil importing economies, Jordan among them, have so far proved more resilient.
Resilience of that kind is not luck; it is built, and secure energy supply is one of its foundations.

From Supply Chains to Export Competitiveness

For Jordan’s export-oriented industries, reliable gas supplies are essential to maintaining production, controlling costs and competing in international markets.

This is particularly important for energy-intensive sectors such as fertilisers, chemicals and other industrial products, where disruptions can interrupt manufacturing, increase operating costs and undermine exporters’ ability to fulfil contracts and retain overseas customers.

Diversified sources of supply, adequate storage and efficient distribution are therefore critical to protecting production continuity and safeguarding Jordan’s export capacity.

Recent statements by Jordan’s Minister of Energy and Mineral Resources highlight the importance of strengthening the Kingdom’s ability to withstand supply disruptions while developing its domestic gas resources.

Alongside efforts to diversify supply sources and strengthen storage and distribution infrastructure, plans to expand production at the Risha gas field reflect the longer-term ambition to enhance domestic supply capacity.

These efforts underline a fundamental economic consideration: energy security is not simply about securing gas supplies, but about ensuring that external disruptions do not translate into interruptions in industrial production and export performance.
For Jordanian exporters, the benefits of more resilient supply chains extend beyond maintaining existing production.

Greater supply reliability can help manufacturers control costs, meet delivery schedules, preserve relationships with international buyers and pursue opportunities in new markets.

By reducing uncertainty, it can also support investment in additional capacity, advanced production technologies and the development of higher value products.

These outcomes are particularly important for export-oriented industries, where reliability, quality and cost competitiveness influence a firm's ability to expand its international market share.

The wider significance lies in the potential contribution to Jordan’s economic complexity.

A more sophisticated export economy depends on more than increasing the volume of existing exports; it requires businesses to accumulate technical knowledge, develop specialised skills, adopt new technologies and expand into products that embody greater productive capabilities.

Reliable energy supplies can help create the conditions for this transition by supporting industrial investment and enabling firms to diversify their production.

Over time, stronger capabilities can broaden Jordan’s export base, increase domestic value added and improve the economy’s capacity to compete in higher value markets.

The real economic value of investment in the gas sector therefore lies not simply in securing energy supplies, but in protecting Jordan’s export capacity today and enabling the productive capabilities needed to compete in higher value markets tomorrow.

By strengthening supply chain resilience and supporting industrial development, such investment can contribute to more diversified exports, stronger trade performance and a more complex and competitive Jordanian economy.

Capabilities, Not Size

Economic complexity, as measured by Harvard Kennedy School’s Growth Lab, reflects the productive knowledge embedded in a country’s exports: the range and sophistication of what it makes competitively, not export volume alone. Jordan’s task is to turn its skills and industrial experience into higher-value goods and services.

That requires investment, dependable energy and inputs, technical capability and access to regional and international markets.

Mergers and acquisitions can assemble these ingredients faster than organic growth.

A deal’s value lies in what it enables that neither party could achieve alone: combining expertise, deploying technology more efficiently, securing supply chains and developing higher-value products for new markets. The test is practical: does the combined business become more productive, strengthen local suppliers and reach markets it could not previously serve?

What the World Teaches

Japan’s JERA, established in 2015 as a joint venture between Tokyo Electric Power and Chubu Electric, progressively integrated their fuel procurement, upstream investments and power-generation businesses, completing the integration of their domestic thermal-power operations in 2019.

Consolidating these activities created a more integrated energy platform spanning the supply chain from fuel sourcing to power generation.

The case illustrates how scale and integration can support energy resilience and competitiveness, provided they are accompanied by appropriate safeguards.

Tata Motors’ 2008 acquisition of Jaguar Land Rover brought engineering capabilities, manufacturing facilities, intellectual property and established international sales networks into its portfolio.

The subsequent development of the business underscores the importance of sustained investment and effective integration in translating acquired capabilities into commercial value.

Closer to home, Borouge International, formed in March 2026 through the combination of Borouge and Borealis and the acquisition of NOVA Chemicals, brings together complementary technologies, production assets and global market access.

The lesson across these cases is that consolidation creates an opportunity, not a guarantee: its success depends on a clear strategic rationale, effective integration and the ability to turn combined capabilities into sustained productive value.

A Wider Wave of Consolidation

Corporate consolidation can support Jordan’s economic transformation, but its value lies not in size alone.

The opportunity is to strengthen productive capabilities, develop specialised skills, improve access to finance and enhance businesses’ competitiveness in regional and international markets.

The Manaseer Group’s expansion beyond energy illustrates how investment across interconnected sectors can strengthen Jordan’s economic complexity.

Under the leadership of Eng. Ziad Al Manaseer, Chairman of the Group’s Board of Directors, the group has diversified into strategic industries and technical education.

In December 2025, the Ministry of Industry, Trade and Supply approved Manaseer Industrial Complex’s acquisition of a 50.28% stake in Jordan Cement Factories Company, creating scope to modernise production, improve efficiency and strengthen manufacturing competitiveness.

The group’s acquisition of Al-Quds for Development and Investment Company, which owns Luminus Technical University College and Luminus companies, further connects investment with technical education and specialised services. Meanwhile, the Ziad Al-Manaseer Award for Scientific Research and Innovation offer a potential link between academic research and commercial application.

Together, these activities could strengthen industry education partnerships, develop skilled workers, accelerate technology adoption and support higher-value production, deeper domestic supply chains and export growth.

Consolidation is also reshaping Jordan’s financial sector. Bank al Etihad’s acquisition of INVESTBANK and the merger of Jerusalem Insurance with Arabia Insurance Company Jordan illustrate the integration of financial institutions.

Such transactions can improve operational efficiency, broaden services and strengthen financing capacity, but their economic contribution depends on whether they expand access to finance for productive businesses and support investment in technology, skills and innovation.

Ultimately, consolidation can help businesses and financial institutions mobilise capital, undertake complex projects and develop capabilities for higher-value activities. However, larger scale does not guarantee economic progress.

Success should be measured by gains in productivity, skilled employment, domestic value addition, advanced manufacturing and export diversification.

Jordan’s priority is to translate corporate scale into broader economic value while preserving effective competition and extending the benefits beyond the businesses directly involved.

Clear Rules, Stronger Confidence

Growth through consolidation must go hand in hand with effective competition. Jordan’s Competition Law No. 33 of 2004, as amended by Law No. 8 of 2026, published in the Official Gazette on 23 April 2026 and effective 30 days later, strengthened the framework governing economic concentration.

The amendments established a Competition Affairs Council, enhanced investigative and enforcement powers, and replaced the previous market-share notification test with revenue-based approval thresholds.

Written ministerial approval is required where the annual domestic revenue of any participating company exceeds JD10 million or the parties’ combined annual domestic revenue exceeds JD30 million.

Completing a transaction subject to these requirements without prior written approval constitutes a violation, invalidates the related actions and requires the parties to restore the previous position. The violation carries fines ranging from JD10,000 to JD50,000, while failure to comply may lead to referral to the public prosecutor.

The approval of Afaq Energy’s acquisition of ProGas illustrates the application of the amended framework, while the earlier approvals for Central Gas and Jordan Cement preceded its entry into force.

Reading a Market in One Number

Regulators commonly screen concentration with the Herfindahl–Hirschman Index (HHI): square each firm’s market share and add the results. A monopoly scores 10,000; ten equally sized firms score 1,000. If four firms hold 40%, 30%, 20% and 10%, the HHI is 3,000. If the two smallest merges, the score rises to 3,400.

That 400-point increase flags higher concentration; it does not, by itself, decide whether the deal should proceed.


The HHI is an indicator, not a verdict. Its meaning depends on how the relevant market is defined, the strength of remaining competitors, barriers to entry and the likely effects on prices, quality, innovation and supply.

For a small, import-dependent economy, a mechanical reading risks overlooking genuine gains in scale, resilience and know-how; equally, claimed efficiencies should never excuse a deal that substantially harms competition. Jordan would benefit from published guidance explaining how regulators weigh concentration against supply security and capability gains, so investors know the rules before they deal.

From Fragmented to Formidable

Jordan does not need bigger companies for their own sake. It needs companies able to secure inputs, invest in technology, train people and sell sophisticated products abroad.

The ProGas and Central Gas acquisitions show how a well-designed deal can strengthen the chain from supply to production line to export market.

Backed by clear competition rules and measured by the capabilities it builds, consolidation can carry Jordan’s economy from fragmented to formidable and give the Economic Modernisation Vision the industrial base it needs.