UNDP’s Hearth of Amman social entrepreneurship center inaugurated

(Photo: Jordan News)

AMMAN – The Heart of Amman, a social entrepreneurship center and UN Development Program (UNDP) flagship initiative, was inaugurated Thursday. The center is a space for entrepreneurs to acquire new skills and reimagine the future of economic growth and sustainability, according to a statement from UNDP. اضافة اعلان

The center aims to boost economic growth and recovery and support and enhance the development of a conducive social entrepreneurship framework and eco-system, whilst providing technical advisory and financial support to a selected cohort of innovative social entrepreneurs.

The inauguration ceremony was attended by Yousef Shawarbeh, Mayor of the City of Amman, Ahmad Al Hanandeh, Minister of Digital Economy and Entrepreneurship, and Khalida Bouzar, Assistant Secretary-General, UNDP Regional Director, Bureau of Arab States at UNDP, among other diplomats and entrepreneurs.

The center will also create linkages between local entrepreneurial initiatives, civil society and eco-system stakeholders. The building in which the center is located is also forging a new model for businesses and governments, taking a major stride towards zero carbon emissions, where both energy and water efficiency are in compliance with Jordanian Energy codes.

“I am pleased and honored to inaugurate the Heart of Amman Center, which will be a key pillar in supporting and promoting entrepreneurship culture among young people and the society as well as achieving comprehensive economic development and promoting innovation and creativity,” Shawarbeh said.

In a statement, Sara Ferrer Olivella, UNDP Resident Representative in Jordan, acknowledged the strong commitment by the City of Amman to link economic growth and recovery from the pandemic with the zero-emissions journey and addressing climate change. 

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