AMMAN – On Saturday, Omar Awad, the president of the Jordan
Association for Restaurants and Sweet Shops Owners, highlighted the unique
challenges and expectations facing the restaurant sector as Ramadan approaches.
Traditionally, the first half of Ramadan witnesses a dip in demand, prompting
many establishments to close temporarily for maintenance and renovation.اضافة اعلان
Awad explained that historical trends within the sector
indicate a slowdown in demand during the initial weeks of Ramadan. During this
period, families often prioritize home-cooked meals, leading to reduced foot
traffic in restaurants. However, Al-Mamlaka TV reported that he anticipates a
resurgence in demand during the latter half of Ramadan as families prepare for
Eid celebrations and increase their dining out activities.
When it comes to food preferences during Ramadan, Awad notes
distinct patterns. Traditional Jordanian dishes such as mansaf and zarb are
popular choices during iftar, along with other customary table requirements.
However, post-iftar sees a shift towards fast food and snacks, catering to the
youth demographic with items like shawarma, hamburgers, and pizza. For suhoor,
local favorites like hummus, foul, and falafel witness increased demand.
Despite anticipating increased demand during Ramadan's later
stages, Awad acknowledges the challenging economic and political landscape
facing Jordanians. Ongoing events in Gaza, including humanitarian crises and
aggression, coupled with financial pressures, have impacted citizens'
purchasing power and overall mood. As a result, restaurants are cautiously
optimistic about activity levels during the holy month.
Nevertheless, the restaurant sector remains committed to
serving the local market throughout Ramadan, offering both dine-in and delivery
options for iftar and suhoor meals. Awad reassures customers that prices will
remain stable thanks to intense competition in family offers and banquets.
In the realm of sweets, Ramadan brings a surge in demand for
traditional treats such as qatayef, awama, and asabe zainab, along with
favorites like knafeh and warbat. These desserts are central to family
gatherings and are expected to see robust sales during the month-long
festivities.
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