PRESS RELEASE — The
Jordan Tourism Board (JTB) and Memac Ogilvy Jordan proudly accepted multiple prestigious awards at
the
Middle East Public Relations Association (MEPRA) annual recognition
ceremony held at Atlantis – the Palm in Dubai. The esteemed event brought
together distinguished media and public relations professionals from the
region.
اضافة اعلان
MEPRA Awards serve as a prominent platform
uniting international public relations agencies and is dedicated to fostering
information exchange and collaboration across various sectors. MEPRA also
spearheads initiatives for professional development, aiming to elevate the role
of public relations in management and international affairs.
In a fiercely contested arena, the Jordan
Tourism Board and Memac Ogilvy Jordan
emerged triumphant in highly competitive categories, clinching two gold
awards for "Best Travel, Tourism, and Hospitality Campaign in MENA"
and "Campaign of the Year in Jordan." Additionally, they secured two
silver awards for "Best Government and Public Affairs Campaign in
MENA" and "Best Use of Content and Creative in MENA.” These wins
underscore the outstanding performance of the “Al-Moa’zeb” campaign, a
collaborative masterpiece that showcased Jordan's tourist attractions with
creative brilliance. Launched in the first quarter of the year, the campaign
strategically employed the Arabic term "Al Moa’zeb” to encapsulate the
warmth of Jordanian hospitality and the rich cultural traditions of the
country.
Dr. Abed Al-Razzaq Arabiyat, Director General
of the Jordan Tourism Board (JTB), expressed his enthusiasm, stating,
"These awards symbolize our continuous dedication to innovation and
creativity in promoting our beloved country’s tourism. In collaboration with
our creative partners, Memac Ogilvy, we delivered our message uniquely and
creatively, resonating with the wider region and international markets."
Mr. Habib Rihana, Managing Director of Memac
Ogilvy Jordan, expressed pride in the partnership with the Jordan Tourism
Board, emphasizing the trust that allowed for the creation of creative and
innovative campaigns that position Jordan as a creative hub in the region.
Rihana extended gratitude to all contributors to this remarkable achievement,
including the Jordan Tourism Board, and looks forward to continued success
together.
Ogilvy is an award-winning integrated creative
network that makes brands matter for Fortune Global 500 companies as well as
local businesses across more than 120 offices in 83 countries, including 11
offices across the Middle East and North Africa. The company creates
experiences, design and communications that shape every aspect of a brands
needs through five core capabilities: Advertising and Brand, Experience, Public
Relations, Health & Wellness, and Consulting.
Disclaimer:
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