AMMAN — A German government-affiliated enterprise organized a cross-border e-Commerce
Day, introducing interested Jordanian businesses and start-ups to e-commerce,
and its role in enhancing institutions’ works to reach a large-segment of their
target audience.
اضافة اعلان
The Trade for Employment Project, was implemented by
GIZ, Germany’s leading provider of international cooperation services, on
behalf of the German Federal Ministry for Economic Cooperation and Development
(BMZ).
The gathering, organized by BMZ, in partnership with
the Ministry of Industry, Trade, and Supply, with the participation of 120
firms, was held at the Movenpick Amman Hotel on Wednesday. Zeid Abu-Aisheh, CEO
and Co-founder of one of the participating firms called Gogo, said his company
“is a platform connecting businesses with couriers, and delivery operators to
fulfill orders while providing best service levels”.
“Through its technology, Gogo digitizes and
optimizes logistical operations, providing highest returns for business
owners,” Aisheh told
Jordan News.
He contended that being open to new ideas, and
adapting to new trends “is very important especially in e-commerce, as consumer
behavior tends to change depending on the movers, largest e-commerce
businesses, while keeping in mind that the road to success is never short”.
Mohammad Abu Tarboush, general manager of Online
Fashion shops, said he has two branches, in Mecca Mall and Avenue Mall, and we
“manufacture 60 percent of our products in Jordan, while we import 40 percent
of clothes from Turkey”.
“We target women, who prefer to wear high-quality
decent clothes at affordable prices,” added Tarboush.
“We are the second generation to take hold of this
business, preceded by my father who started the business in the famous
Palestinian city of Nablus, in 1959,” he said.
Tarboush said: “I studied mechanical engineering,
and I had to work one month for my father when I was young, but the month did
not end, and since I have been stuck in this field, as I found myself in
clothes-manufacturing and selling.”
“We aim to produce a high-quality Jordanian product
that is competitive in the external market,” he added.
Tarboush said that his company established a
database of online customers, and we are “reaching places through online
delivery due to the e-commerce, and the social media influence.”
“E-commerce opens unlimited horizons for businesses,”
Tarboush noted.
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