JORDAN PRL Nissan advances its phygital retail transformation across the Middle East
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• Over 80% of sales facilities now aligned with Nissan Retail Concept standards as part of an enhanced customer experience strategy
• Customer satisfaction scores exceeds 90% for physical touchpoints and online, reflecting strong regional response to Nissan’s integrated customer journeyاضافة اعلان
Nissan is redefining the automotive journey in the Middle East by continuing to invest in an integrated phygital experience, seamlessly connecting physical touchpoints with digital innovation. As part of this transformation, more than 80% of Nissan sales facilities in Jordan and across the region are now upgraded under the global Nissan Retail Concept (NRC), reflecting the brands commitment to delivering a premium and consistent customer experience across every interaction.
Making significant regional milestone, this development builds on Nissan’s multi-year journey to reshape traditional automotive retail. Through NRC, customers experience a seamless blend of contemporary showroom design, optimized service processes, and cutting-edge digital tools. Whether exploring a vehicle online, stepping into a showroom or scheduling a service appointment, every touchpoint is designed to be modern, convenient and engaging.
According to the team at Nissan Jordan, working under the umbrella of Bustami & Saheb, the exclusive dealer for Nissan vehicles in the Kingdom, the customer journey begins from the very first interaction, whether through digital channels or in-person visits to service centers.
“The implementation of the 'Nissan Retail Concept' reflects our unwavering commitment to delivering an exceptional experience that meets the highest global standards set by Nissan. Surpassing the 80% adoption rate of this concept across the Middle East highlights the strength of our partnership with the certified dealer network and our shared dedication to placing customer satisfaction at the core of everything we do.”
Nissan remains fully committed to upgrading all showrooms in the Middle East, while continuing to expand its presence with new facilities. Bahrain has already achieved full NRC integration. Following new dealer appointments, markets like Oman and Iraq are progressing at a record pace, with several new NRC-standard showrooms openings in the past 12 months.
Nissan’s customer-first approach is further demonstrated through two pillars: Nissan Service, built on eight excellence promises that ensure transparency, convenience, and trust; and the Customer Excellence Program, a robust digital platform that captures real-time customer feedback across both sales and service. This platform enables continuous improvement across all facilities, online and offline, and in every market.
Customer feedback continues to affirm Nissan’s approach, with an average satisfaction rating exceeding 90% across physical sales and service facilities during FY24. Online experiences also rank high, with a website rating of 4.4, driven in part by Nissan’s enhanced e-commerce offering. This includes the successful online booking of the all-new Patrol following its global launch last year.
As Nissan continues to defy ordinary, its retail transformation reflects a future-facing vision for automotive experiences, built around innovation, consistency, and excellence at every step of the customer journey.
About Bustami & Saheb Group: Established in Amman in 1969, Bustami & Saheb Group is the exclusive dealer of Nissan and INFINITI cars in Jordan, as well as the authorized dealer of BYD electric cars. Today, the group is a cornerstone in Jordan and the Middle East for its comprehensive services. The group provides top global standards and the best services for Nissan, INFINITI, and BYD cars through its distinctive facilities and professional workforce. In support of the Jordanian market with the latest global technology, Bustami & Saheb Group introduced the Chinese BYD electric cars to the Jordanian market, aiming to ensure customer satisfaction at all times. The group has made a significant mark in the car trade sector in Jordan and the Middle East by establishing showrooms for cars of various categories, maintenance centers, sub-dealerships, and parts sales throughout the kingdom. In addition to a specialized system that combines marketing, sales, and leading after-sales services, all with the aim of ensuring the highest customer protection and satisfaction, a key element of its success. Bustami & Saheb Group now boasts a growing customer base, served through its showrooms and maintenance centers, along with a specialized workforce of over 200 employees.
For more information, you can visit our website: http://www.bstc.com.jo , or contact us at the following number: 06-5532456. You can also connect with us on social media:
● BustamiandSahebGroup on Facebook
● BustamiandSahebGroup on Instagram
Or you can contact us via email at: [email protected]
• Customer satisfaction scores exceeds 90% for physical touchpoints and online, reflecting strong regional response to Nissan’s integrated customer journey
Nissan is redefining the automotive journey in the Middle East by continuing to invest in an integrated phygital experience, seamlessly connecting physical touchpoints with digital innovation. As part of this transformation, more than 80% of Nissan sales facilities in Jordan and across the region are now upgraded under the global Nissan Retail Concept (NRC), reflecting the brands commitment to delivering a premium and consistent customer experience across every interaction.
Making significant regional milestone, this development builds on Nissan’s multi-year journey to reshape traditional automotive retail. Through NRC, customers experience a seamless blend of contemporary showroom design, optimized service processes, and cutting-edge digital tools. Whether exploring a vehicle online, stepping into a showroom or scheduling a service appointment, every touchpoint is designed to be modern, convenient and engaging.
According to the team at Nissan Jordan, working under the umbrella of Bustami & Saheb, the exclusive dealer for Nissan vehicles in the Kingdom, the customer journey begins from the very first interaction, whether through digital channels or in-person visits to service centers.
“The implementation of the 'Nissan Retail Concept' reflects our unwavering commitment to delivering an exceptional experience that meets the highest global standards set by Nissan. Surpassing the 80% adoption rate of this concept across the Middle East highlights the strength of our partnership with the certified dealer network and our shared dedication to placing customer satisfaction at the core of everything we do.”
Nissan remains fully committed to upgrading all showrooms in the Middle East, while continuing to expand its presence with new facilities. Bahrain has already achieved full NRC integration. Following new dealer appointments, markets like Oman and Iraq are progressing at a record pace, with several new NRC-standard showrooms openings in the past 12 months.
Nissan’s customer-first approach is further demonstrated through two pillars: Nissan Service, built on eight excellence promises that ensure transparency, convenience, and trust; and the Customer Excellence Program, a robust digital platform that captures real-time customer feedback across both sales and service. This platform enables continuous improvement across all facilities, online and offline, and in every market.
Customer feedback continues to affirm Nissan’s approach, with an average satisfaction rating exceeding 90% across physical sales and service facilities during FY24. Online experiences also rank high, with a website rating of 4.4, driven in part by Nissan’s enhanced e-commerce offering. This includes the successful online booking of the all-new Patrol following its global launch last year.
As Nissan continues to defy ordinary, its retail transformation reflects a future-facing vision for automotive experiences, built around innovation, consistency, and excellence at every step of the customer journey.
About Bustami & Saheb Group: Established in Amman in 1969, Bustami & Saheb Group is the exclusive dealer of Nissan and INFINITI cars in Jordan, as well as the authorized dealer of BYD electric cars. Today, the group is a cornerstone in Jordan and the Middle East for its comprehensive services. The group provides top global standards and the best services for Nissan, INFINITI, and BYD cars through its distinctive facilities and professional workforce. In support of the Jordanian market with the latest global technology, Bustami & Saheb Group introduced the Chinese BYD electric cars to the Jordanian market, aiming to ensure customer satisfaction at all times. The group has made a significant mark in the car trade sector in Jordan and the Middle East by establishing showrooms for cars of various categories, maintenance centers, sub-dealerships, and parts sales throughout the kingdom. In addition to a specialized system that combines marketing, sales, and leading after-sales services, all with the aim of ensuring the highest customer protection and satisfaction, a key element of its success. Bustami & Saheb Group now boasts a growing customer base, served through its showrooms and maintenance centers, along with a specialized workforce of over 200 employees.
For more information, you can visit our website: http://www.bstc.com.jo , or contact us at the following number: 06-5532456. You can also connect with us on social media:
● BustamiandSahebGroup on Facebook
● BustamiandSahebGroup on Instagram
Or you can contact us via email at: [email protected]
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