Floward Launches Floward Card in Jordan with GateToPay and Mastercard
Modernizing Cash Gifting with Innovation and Elegance
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Floward, the leading online flowers and gifts delivery platform in MENA and the
UK, has officially launched the Floward Card in Jordan, revolutionizing the
tradition of cash gifting. This collaboration with GateToPay and
Mastercard introduces a secure, scalable, and flexible solution that
blends modern technology with cultural tradition.اضافة اعلان
Cash gifting is a cherished tradition in MENA, central to occasions such as weddings, graduations, and Eid. The Floward Card, which works like a regular pre-paid card, modernizes this practice, giving recipients the freedom to shop anytime, anywhere while preserving the thoughtfulness behind the gesture. Packaged with Floward’s signature flowers, it transforms a traditional gift into a modern, meaningful experience.
Through its partnership with GateToPay, a fintech leader dedicated to advancing digital financial inclusion and innovation in emerging markets, Floward ensures that the Floward Card is not only secure and versatile, but also accessible to a wide range of consumers. This reflects the company’s commitment to respecting cultural traditions while making them more practical and empowering in today’s digital age.
The collaboration with Mastercard brings versatility and global reach, making the Floward Card an ideal solution for a cash gift card.
The launch event brought together the leadership teams from Floward, GateToPay and Mastercard, led by Floward’s Chief Financial Officer, Abbas Sayed Almohri, and Floward’s Jordan Country Manager, Mr. Ayman Khalifeh; Mastercard’s division president for West Arabia, Mr. Adam Jones; GateToPay’s Founder & Chairman, Mr. Shadi Kayyali, and GateToPay’s General Manager Ms. Rasha Asfour. This collaboration represents a significant step forward in the evolution of fintech in the MENA region.
Abdulaziz B. Al Loughani, Chairman and CEO of Floward, said: “The Floward Card reimagines a long-standing cultural practice and makes it more relevant for today’s world. By combining the flexibility of a payment card with the elegance of a thoughtfully designed gift, we are proud to introduce an innovation that respects tradition while promoting the adoption of cashless payments. We thank the Central Bank of Jordan for their support, and Gate to Pay and Mastercard for their trust and collaboration on this journey.”
Saud Swar, country manager for Saudi Arabia, Bahrain, Jordan, and other Levant at Mastercard said: “At Mastercard, we are dedicated to harnessing the power of partnerships to co-create payment products that meet the needs of consumers in the markets where we operate. Together with Floward and GateToPay, we are helping drive Jordan’s digital payments.”
In her remarks, Rasha Asfour said: “This partnership is a testament to what can be achieved when leading companies collaborate to drive innovation. We are proud to support Floward in modernizing gifting traditions through secure and scalable solutions. With the combined expertise of GateToPay and Mastercard, we are proud to offer a gifting solution that promotes inclusivity and accessibility.”
Customers in Jordan can now order the Floward Card through the Floward website or app, paired with Floward’s signature flowers to create a fully personalized and memorable gifting experience.
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About Floward:
Founded in 2017, Floward is the preferred online flowers and gifts destination in the MENA region that offers a wide range of fresh-cut flowers and a variety of accessories for every occasion. Floward procures flowers from the best farmers and growers around the world which are arranged by a team of florists and delivered to the customer through its last-mile delivery fleet.
www.floward.com
About GateToPay:
Founded in 2014 and regulated by the Central Bank of Jordan, GateToPay is a fintech enabler providing innovative digital payment solutions across the MENA region. With expertise in card issuance, payment processing, and financial inclusion, GateToPay empowers businesses and startups to launch secure, scalable, and future-ready financial products.
www.gatetopay.com
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For any media inquiry contact:
Nai Issa on +965 60064186 and [email protected]
Cash gifting is a cherished tradition in MENA, central to occasions such as weddings, graduations, and Eid. The Floward Card, which works like a regular pre-paid card, modernizes this practice, giving recipients the freedom to shop anytime, anywhere while preserving the thoughtfulness behind the gesture. Packaged with Floward’s signature flowers, it transforms a traditional gift into a modern, meaningful experience.
Through its partnership with GateToPay, a fintech leader dedicated to advancing digital financial inclusion and innovation in emerging markets, Floward ensures that the Floward Card is not only secure and versatile, but also accessible to a wide range of consumers. This reflects the company’s commitment to respecting cultural traditions while making them more practical and empowering in today’s digital age.
The collaboration with Mastercard brings versatility and global reach, making the Floward Card an ideal solution for a cash gift card.
The launch event brought together the leadership teams from Floward, GateToPay and Mastercard, led by Floward’s Chief Financial Officer, Abbas Sayed Almohri, and Floward’s Jordan Country Manager, Mr. Ayman Khalifeh; Mastercard’s division president for West Arabia, Mr. Adam Jones; GateToPay’s Founder & Chairman, Mr. Shadi Kayyali, and GateToPay’s General Manager Ms. Rasha Asfour. This collaboration represents a significant step forward in the evolution of fintech in the MENA region.
Abdulaziz B. Al Loughani, Chairman and CEO of Floward, said: “The Floward Card reimagines a long-standing cultural practice and makes it more relevant for today’s world. By combining the flexibility of a payment card with the elegance of a thoughtfully designed gift, we are proud to introduce an innovation that respects tradition while promoting the adoption of cashless payments. We thank the Central Bank of Jordan for their support, and Gate to Pay and Mastercard for their trust and collaboration on this journey.”
Saud Swar, country manager for Saudi Arabia, Bahrain, Jordan, and other Levant at Mastercard said: “At Mastercard, we are dedicated to harnessing the power of partnerships to co-create payment products that meet the needs of consumers in the markets where we operate. Together with Floward and GateToPay, we are helping drive Jordan’s digital payments.”
In her remarks, Rasha Asfour said: “This partnership is a testament to what can be achieved when leading companies collaborate to drive innovation. We are proud to support Floward in modernizing gifting traditions through secure and scalable solutions. With the combined expertise of GateToPay and Mastercard, we are proud to offer a gifting solution that promotes inclusivity and accessibility.”
Customers in Jordan can now order the Floward Card through the Floward website or app, paired with Floward’s signature flowers to create a fully personalized and memorable gifting experience.
###
About Floward:
Founded in 2017, Floward is the preferred online flowers and gifts destination in the MENA region that offers a wide range of fresh-cut flowers and a variety of accessories for every occasion. Floward procures flowers from the best farmers and growers around the world which are arranged by a team of florists and delivered to the customer through its last-mile delivery fleet.
www.floward.com
About GateToPay:
Founded in 2014 and regulated by the Central Bank of Jordan, GateToPay is a fintech enabler providing innovative digital payment solutions across the MENA region. With expertise in card issuance, payment processing, and financial inclusion, GateToPay empowers businesses and startups to launch secure, scalable, and future-ready financial products.
www.gatetopay.com
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For any media inquiry contact:
Nai Issa on +965 60064186 and [email protected]
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