Meta has announced a series of updates to its Threads app aimed at elevating the role of links and improving user experience — a strategy that stands in stark contrast to Elon Musk’s X platform, where posts containing external links have seen a significant drop in visibility and engagement, including retweets and likes.
اضافة اعلان
Musk had previously justified this by explaining that the platform's algorithm deprioritizes posts with links in an effort to keep users on the platform longer, rather than directing them to external sites.
Meta, seeing an opportunity, has chosen to embrace a different approach on Threads, aiming to attract users — especially content creators — who want to promote their websites and projects.
In a statement released this week, Threads announced that users can now add up to five links in their account bios, compared to just one on X.
This change allows users to share multiple links to their personal websites, online stores, or newsletters without the need for third-party services like LinkTree.
Advanced Link Performance Analytics
Meta also unveiled a new tool for analyzing link performance on Threads, giving users the ability to track the number of clicks each link receives — whether in posts or in their bio section.
These insights represent a key step for content creators looking to measure the impact of their content and gauge follower engagement.
Threads will display stats related to click-through rates and link reach both in posts and on user profiles.
These updates are part of a broader toolkit Meta is developing to support content creators, including weekly performance metrics like view counts, comments, and engagement rates, as well as personalized recommendations to improve content and boost reach.
In earlier comments, Instagram head Adam Mosseri noted that Threads had not previously downgraded posts containing links, but neither did it prioritize them. The new policy marks a fundamental shift toward highlighting content with external links.
With these moves, Meta is aiming to position Threads as a go-to platform for creators amid growing competition from X, Bluesky, and others. The company is betting that prioritizing links — along with powerful analytics tools — will attract more users and empower them to promote their work and projects more effectively.
(Source: News Agencies)
