The events of the past couple of years have led most of
us to spend much more time online. So it makes sense that
Pantone Color Institute’s pick for its 2022 color of the year — an intense purple called Very
Peri — is inspired in part by the metaverse.
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“This is not a forecast. This is really about what’s happening,”
said Laurie Pressman, vice president of Pantone, which markets a color-matching
system that allows, say, a designer in Italy conversing with a client in
Argentina to speak about exactly the same shade of yellow. Each December, the
company singles out what it says it believes will be the next year’s dominant
hue, based on developments in fashion, interiors, and new technologies. And the
latest tech, Pressman said by telephone, has big implications for the future of
color that go beyond mere trends.
Video gaming, for example, is having a notable effect on color,
she said, with people more frequently entering into a virtual space, “creating
avatars and wanting to dress themselves in that way, or creating collections
possibly from a palette that could not necessarily be replicated in the real
world.” (There is a limit to the pigments that can be safely produced without
toxins and consistently reproduced in the physical realm, she said. Not so
online, where the options are endless.)
Appropriately, Very Peri is the first Pantone color of the year
that was not plucked from an existing catalog of thousands of hues but instead
was developed from scratch.
The new color promotes looking at the world “through different
eyes” and inspiring “unexpected solutions to what we call daring minds,”
Leatrice Eiseman, Pantone’s executive director, said in a phone interview.
To demonstrate the potential of digital color, Pantone
collaborated with Polygon1993, a
Paris-based multidisciplinary artist, to give
away nine non-fungible tokens, or NFTs, digital artworks inspired by
Very Peri.
Microsoft has adopted the hue for laptop, phone, and tablet screens and its
Teams wallpaper.
“Could there be a palette that’s only for digital?” Pressman
asked. “I don’t know; we’re exploring a role.”
While some companies are already using Very Peri on furniture
and home appliances, the periwinkle tone is having a polarizing effect on
interior designers and other style watchers.
Ghislaine Viñas, a New York-based interior designer known for
her bold use of color, flagged the elements of red in the hue as strong and the
blue as positive. “It’s that gender-neutral color we all need right now,” she
said by email.
In Paris, designer
India Mahdavi, also known for being
adventurous with color, described Very Peri in an email as being “the ultimate
celestial color, the color of the sky between dusk and dawn.” She suggested
using it on a ceiling or a velvet sofa — “a sofa you could sink in, the same
way you sink into your sleep.”
But New York-based interior designer
Brock Forsblom warned by phone
that too much of the color could give off a “‘My Little Pony’ alternate
universe” vibe, or “Princess Jasmine out for a hot night” attitude. And Georgia
Wilkinson, studio coordinator of
Creed Design Associates in Leicester, England,
criticized the color’s “brash and cartoonlike quality.” Her emailed verdict: “I
certainly couldn’t live with it painted on my wall — and wouldn’t dream of
subjecting a client to it.”
Paris-based trend forecaster Li Edelkoort said by email that
“Very Peri seemed like a perilous color during a time frame in need of warm
palettes for the home, which included terra cotta, brown and beige.” Edelkoort,
a Dutch-born design educator and activist who founded the consultancy Trend
Union in 1986, scorned what she saw as Pantone’s “pushing a shade of
purplish-blue down people’s throats with no relation to the way we are living
and evolving. Humans want to be embraced by their environments in troubled
times, which doesn’t allow for an invented, non-cool blue hue.”
Responding to Edelkoort’s comments, Eiseman said that Pantone’s
intent was not to compel the appreciation of any hue but “to highlight the
relationship between trends in color and what we see taking place across all
areas of global design.”
No color can be universally appealing, she said, and she advised
those who felt wary of Very Peri to consider making it an exclamation point on
a single wall or a piece of furniture. She, however, has a bedroom painted
entirely in the shade, she said, including the ceiling.
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