AMMAN — Twenty-three-year-old Ghazal Siam studied business
administration at
Balqa University. But when the pandemic made it difficult for
her to find a job, she decided to start her own handicrafts business.
اضافة اعلان
Siam began working with epoxy resin, she told Jordan News in
an interview. Resin is a liquid material that takes the shape of glass when it
hardens. It is characterized by strength and was originally used to insulate
floors.
But more recently, artists have started using it to create
unique handmade items.
Siam creates serving trays, coasters, medals, accessories,
tables, plates, mobile-phone covers, wall clocks, and an array of other pieces
that her clientele request. She gives her customers the space to choose and ask
for whatever ideas pops into their heads.
“My project is art-centered and every artist has a unique
touch, even if they use the same tools and colors,” she said.
Her work bears the marks of precisely executed designs,
close attention to detail, high quality of materials, and distinctive
packaging.
Each unique piece is the result of several steps that need
to be followed to a tee before reaching its final form.
As the weather continues to grow warmer, the time it takes
risen to stiffen will continue to fall, Siam explained. In general, it takes
approximately 48 hours to 72 hours until the material solidifies and turns
completely dry. Then, the sanding, quilting, polishing, and packaging processes
follow.
Siam said that each of her art works takes a different
amount of time to come to life. For instance, accessories may take two to three
days but tables and other larger items could consume two to three weeks of her
time.
The artist has recently started partnering with a delivery
company so that orders reach customers on time.
According to the small business owner, resin, and the tools
needed to shape the material are very expensive. Despite that, the artist’s
prices remain competitive, she noted.
Siam said she is committed to covering costs with a
reasonable profit margin, so that her products are affordable for all potential
customers, adding that her focus is on attracting customers through creative
ideas that manifest and are then sold at moderate rates.
The artist also shared plans to expand her business into
other areas, in an attempt to keep learning and to overcome the pandemic’s
repercussions.
“A lot of people have lost their jobs recently and have yet
to find alternatives. Many young Jordanian men and women have started online
projects, and I am one of them,” Siam said.
She remarked that these such local are local Jordanian
projects need support to rejuvenate the economy and improve living conditions.
Siam said that support can be given in the form of promotion
and simply drawing attention to artists’ work.
She called on the
Jordanian community to help eliminate
artists’ fear of failure and provide them with much-needed encouragement so
they may move forward along their entrepreneurial and artistic paths.
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