World Cup revives some businesses in Jordan

(Photo: Ameer Khalifeh/Jordan News)
AMMAN— The 2022 FIFA World Cup, which kicked off in Qatar Sunday and will last for a month, has revived a number of economic sectors in Jordan, especially cafés, stores that sell TV screens and satellite receivers, and sports clothing shops, according to the Jordan News Agency, Petra.اضافة اعلان

These sectors are witnessing a long-awaited business revival after more than two years of declining commercial activities. The World Cup has made coffee shops where matches can be viewed during the day and in the evening in high demand, and owners of these establishments hope that the event will help them compensate for losses incurred during the pandemic lockdown.

Shops that sell receivers offering streaming of encrypted matches see their businesses booming as even those who do not usually follow football matches join hundreds of thousands in the Kingdom who follow the World Cup religiously, which takes place once every four years. The fact that the event is being held in an Arab country for the first time has added to the euphoria.

Sports clothing stores joined the ranks of businesses seeing a surge in sales. Jordanian fans are lining up to buy shirts of their favorite international teams or players, keen to wear them before going to attend the matches en masse, whether in cafés or at home.

Owner of a local café, Ahmed Al-Asouli, said he wished every day of the year would be a World Cup event, because of the positive benefits to his field of work.

He said the number of café-goers started to grow with the start of the Qatar World Cup, with fans coming in large numbers to attend the matches. Most smoke hookah and hot and cold beverages.

Khaled Al-Khatib, owner of a sports equipment store, said that business has doubled since the start of the Qatar event, as sales of teams shirts and other paraphernalia have surged.

He said that since the start of the World Cup, fans have started buying flags of participating teams and the shirts of their favorite players, which boosted his sales, stressing that the World Cup in Qatar has helped revive his shop’s sales and that of all other sports stores.

Iyad Issa, a football fan, said he prefers to attend matches in a café, in the company of friends, because of the festive atmosphere, a change from the days when football matches were watched at home during the lockdown.

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