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Queen Rania meets farmers, Dibeen.com online market beneficiaries

Her Majesty Queen Rania in Jaball Luweibdeh on Monday, June 21, during a visit to meet with farmers and local producers. (Photo: Petra)
Her Majesty Queen Rania in Jaball Luweibdeh on Monday, June 21, during a visit to meet with farmers and local producers. (Photo: Petra)
AMMAN – Her Majesty Queen Rania on Monday met with farmers and local food producers during a visit to the Dibeen Farmers Market in Jabal Luweibdeh.اضافة اعلان

The vendors sell their produce and other local products on Dibeen.com, a website and mobile application launched last year to enable Jordanian producers to continue to market their products and deliver them to Jordanian consumers throughout the pandemic.

Speaking to the team behind Dibeen.com at Manara Arts and Culture, Queen Rania noted that the past year has been difficult on everyone, leading many local businesses to pivot to digital markets and begin selling their products online, according to the Jordan News Agency, Petra.

She commended Dibeen.com’s founder, Zeid Qudsi, for providing farmers and vendors with easy access to Jordanian consumers, and for creating channels for high-quality agricultural products to be delivered straight to customers’ homes.

Queen Rania also expressed her pride in the cooperation of the website’s young team with local farm owners, helping them package their products and market them to a wider audience.

In addition to the online market place, Dibeen.com also provides support to local producers regarding packaging, branding, and distributing their local produce, animal products, and other items.

During her tour of the farmers market, Queen Rania spoke to a number of Dibeen.com’s vendors and beneficiaries, who explained how the use of technology helped them to not only continue working throughout the pandemic, but also widen their consumer base.

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