Eid mamoul offers lifeline for Jordanian women

A batch of Eid mamoul from local woman-owned business, Adam’s Mamoul. (Photo: Handout from Adam’s Mamoul)
AMMAN — A few simple ingredients, like flour, sugar, and milk are being transformed into a source of income for many women who make and sell eid pastries. اضافة اعلان

Many Jordanian women have discovered ways to invest their talents from home in order to create a source of income on which they can depend and through which they can support their families. With eid approaching, these women are again making the traditional eid pastry that has embodied the spirit of eid for decades.

Hanan Khrewish, who has been making mamoul for more than a decade, eagerly awaits eid every year to prepare her favorite kind of pastry.

“Mamoul is unlike any other pastry,” she said in an interview with Jordan News. “It’s not just about something you want when you’re craving something good. It is a sign of heritage and community, and it has been that way since the days of our forefathers and foremothers.”

Khrewish’s love for mamoul inspired her to start a small business where she bakes and sells the pastries fresh out of the oven. She believes that this is the perfect way to financially support her family, while still doing something she enjoys and excels at.

“I can’t express how happy I am when the aroma of freshly baked mamoul wafts through the house on the last day of Ramadan. It brings back so many emotions and memories from my childhood that I want my children to have,” she added.

Khrewish also teaches many women in her community how to perfect their baking skills and offers advice on how to start a small business page to help women in her community make money.

Jordanians’ love for this pastry also rescued many women who wanted to help their families in the financial aftermath of the pandemic.

“Since the pandemic took over, it has been incredibly difficult for us women to just sit back and watch the financial damage that hit our families,” the owner of “Atyab Mamoul” told Jordan News. “This inspired me and my two daughters to get involved and find a way to contribute. Since I’ve been complimented for mastering all types of mamoul, particularly semolina mamoul, which is the most difficult to make, I started a small business and it has really taken off, which helped me and my husband get back on our feet.”

Um Adam, the owner of the small business “Mamoul Adam”, likewise sees her baking as a way to help her family. “My husband works in tourism in Aqaba, which, as you can see, is currently on hold,” she explained to Jordan News. “I needed to solve our financial crisis, so I turned to the one thing I knew would sell the most. Now, I not only take requests from customers, but I also supply cafes and supermarkets with my homemade mamoul, which everyone seems to enjoy.”

“It gave me a lot of confidence to know that I could make money doing something I’m very good at, and I hope all the women in Jordan invest in their talents,” she added.

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