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Sara Mansour: Elegant, soft, and feminine

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“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)
AMMAN — SaraMansour, a Jordanian fashion designer who was born and raised in Amman, began her career in fashion by studying at the London College of Fashion in the UK. اضافة اعلان

She went on to the Fashion Institute of Design and Merchandising and Woodbury University in Los Angeles to further her education. In Los Angeles, Mansour began her career by collaborating with designers such as Louis Verdad, Adolfo Sanchez, and Odilon by Stacey Clark. Mansour’s first runway show at Woodbury University was held at the Nokia Theater in Los Angeles.


“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)

The designer founded her own fashion label in 2015 and named it after herself. The label encapsulates the spirit of refined luxury, as well as the designer's seductive insight. Mansour's fusion of unique and modern luxury empowers her to continue designing pieces for women all over the world.

Mansour's combination of classiness, femininity, and elegance, harmonized the creation of luxurious fashion. She opened her atelier in Amman and progressed to designing ready-to-wear, gowns, and bridal wear.


“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)

“When I finished my studies and went back to Amman, I started experimenting, to know more about the fashion market and industry. In 2016, I launched my first collection,” Mansour told Jordan News.

Since 2016, the designer used to launch one collection a year, and her first appearance in Jordan Fashion Week was in 2019, which got her good exposure locally. She said that this opportunity allowed the brand to expand its reach and attract people.


“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)

The designer said that all her pieces are produced in Jordan, she sources most of her materials locally, but she also orders materials from outside Jordan. 

Mansour said the sketch is not the final outcome of any piece, when she sees the fabric on the mannequin or model, she takes the design further.

She said she likes to start the production process by choosing the materials, then she starts sketching. “To see interesting textures and materials, this is my process, I would like to start by choosing colors and materials, and based on the materials I start sketching,” Mansour said. Fashion designers can be inspired by anything and everything they see, she added.

Rama Zoughali, in charge of public relations, said that when Mansour creates a customized dress or gown, the inspiration usual comes from the customer while preserving the label’s identity, and when creating a collection, inspiration is usually based on research.


“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)

Mansour's distinct main feature designs consistently portray the brand's identity, evoking softness, confidence, and sophistication in each piece she creates.

Through her collections, Mansour appeals to contemporary women all over the world. She imagines women through the perspective of luxury and charm and creates unique designs depicting a woman's softness and highlighting their delicate shapes.

 She also produces bridal gowns that are characterized by softness, simplicity, and sophistication.

“Most customers want a comfortable and simple design, and at the same time they want it to contains unique details and touches,” Mansour said. 



“Juno Moneta” collection by the fashion designer Sara Mansour. (Photo: Bader Sounnoqrot / XIV Image)

In collaboration with Jordanian modeling agency Zvemeché, Mansour launched her latest collection ‘Juno Moneta’. Sara Mansour created a fashion show in which she presented the ‘Juno Moneta’ collection in November 2021. 

The Juno Moneta collection, inspired by the divine tales of the chief Roman goddess Juno, wife and counterpart of Jupiter, draws inspiration from the dialectic between softness and strength, reflecting the real essence of feminine beauty and power.

“Juno Moneta is a Roman goddess, one of the earliest and oldest of the Roman deities,” Zoughali said.
“She was the goddess of love and marriage, and at the same time goddess of money, so this diversity of roles… inspired us to reflect that a woman is superior, she reflects divinity and beauty, and she can also be very powerful,” she added. 

The collection represents female power and superiority, it also reflects softness and harsh structure, demonstrating the two extremes of what a woman can be.


“The research for this collection took us almost a year to reach this idea, we started from a completely different point,” Zoughali said.

Mansour said that Juno Moneta has attracted a great audience and amazing feedback.

The whole team, from the designer to the pattern-maker, textile designers and tailor, all work towards the brand's ultimate goals.

Mansour said that the COVID-19 pandemic was one of the biggest challenges they faced. “In 2021, things are going back to normal,” Mansour said, “We really want to market ourselves and reach and place our pieces outside Jordan.”

Mansour and Zoughali agree that what is missing in Jordan’s fashion industry is more people taking up fashion management. “There are many creative fashion designers in Jordan, but without any creative management,” Zoughali concluded.

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