AMMAN — A Jordanian entrepreneur is building
on her father’s business to produce her own healthy products, all based around
a single ingredient: honey.
اضافة اعلان
Fairouz Anabtawi, the founder of Fairouz Bee
Care, described her products as “bee-based bath and body products, naturally
handmade from our Tryaq Honey from Anabtawi Apiaries.” She focuses on natural
ingredients to create effective and high-quality skincare products using honey
and beeswax.
“The
idea of the project started from my father, who is a honey producer,” Anabtawi
explained in an interview with Jordan News. “He believes in the benefits of
honey, and he advised me to study pharmacy because he believes that honey is a
cure for everything. The main goal is to use honey and bee products in skincare
products.”
Family support is key to the founder’s
business model. Her family created a small workshop and showroom within Anabtawi
Apiaries for her to craft and showcase her products. “The team I work with are
my family members,” she said.
But Anabtawi built on her deep familial
knowledge of bees with formal education in pharmaceuticals. “I did a lot of
research and studies to be able to formulate and produce products at home,” she
recalled. During her studies, she learned about the research and development
process for new product formulas. “A person who wants to produce skincare
products must have a scientific background,” she said.
The company, founded in 2019, offers face
soaps, exfoliating soaps, body cream and lotions, lip balm, body scrubs, bath
salts, deodorants, and other beauty and skincare products. “While producing
skincare products, I add pure honey to my products because it has antioxidants
and moisturizing benefits,” said Anabtawi.
“Because I feel that these two natural
substances (honey and beeswax), generated by our own bees, are so helpful to
the skin, our products are formulated to contain as much honey and beeswax as
possible, in addition to natural ingredients such as coconut oil, olive oil, sweet
almond oil, and shea butter,” she added.
Like many business owners,
Anabtawi faced many obstacles during the
COVID-19 pandemic, such as a lack of raw
materials. During the lockdowns, the bazaars where she used to showcase her
products to potential buyers came to a halt as well, presenting a further challenge
to her business.
The entrepreneur has also
launched a website for the brand to help her reach a broader audience. “I want
to develop my project through marketing, which is an essential component, and I
am seeking to export my products abroad and to have a lot of sale points in
Jordan.”
Anabtawi added that she aspires
to see her project amplified in Jordan and the Middle East. Her dream is that
the company serves people, provides jobs, and inspires youth to create,
innovate, and research.
“I have developed myself in many
fields, such as design and marketing, so that I can take responsibility for my
project and my own success.”
Moreover, the founder seeks to
educate people and to create public awareness about the importance of nature,
in addition to the importance of the natural bee products that can be
used for skin treatment and care.
“In the future, I seek to utilize
the Jordanian local resources and to use environmentally friendly materials in
packaging,” she said.
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