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Kia
earns three 2025 IIHS TOP SAFETY PICK+ awards, including for the 2025 Kia K4,
EV9, and Telluride under the institute’s most rigorous criteria to date.
اضافة اعلان·
Kia
demonstrates its innovation in advanced driver assistance systems (ADAS) and
structural engineering by earning recognition for rear occupant safety and
nighttime crash prevention.
Dubai, United Arab Emirates, July 8, 2025: Kia Corporation has once again raised the
bar for automotive safety, earning recognition from the Insurance Institute for
Highway Safety (IIHS) in its rigorous 2025 crash test evaluations.
Reaffirming its commitment to occupant
protection and advanced vehicle engineering, three Kia models have received the
prestigious 2025TOP SAFETY PICK+ (TSP+) designation, the highest
possible safety rating awarded by the IIHS. The recognised models include the
2025 Kia K4 (built after January 2025), as well as the acclaimed 2025 Kia EV9
and 2025 Kia Telluride, all of which are specific
to the U.S. market.
Yaser Shabsogh, Vice President of
Commercial Operations at Kia Middle East & Africa, commented: “At Kia, safety is a
foundational pillar of our brand. Being recognised by the IIHS with three TOP
SAFETY PICK+ awards under their most rigorous criteria to date is a strong
validation of the work we’re doing. We’re continuously raising our safety
standards by integrating advanced driver assistance systems (ADAS), reinforcing
structural integrity, and subjecting our vehicles to stringent internal and
external testing protocols. Whether it's through enhanced protection for rear occupants
or technologies that help prevent nighttime collisions, we remain focused on
delivering real-world safety benefits to our customers.
“This recognition reinforces our role as a leading
Sustainable Mobility Solutions Provider in automotive safety and reflects our
commitment to protecting every passenger, in every journey.”
Kia
continues to prioritise safety in its overall strategy through integrating
advanced technology and stringent testing protocols, elevating safety
benchmarks across its lineup.
The Insurance Institute for Highway
Safety (IIHS) is an independent, nonprofit scientific and educational
organisation dedicated to reducing deaths, injuries and property damage from
motor vehicle crashes through research and evaluation and through education of
consumers, policymakers and safety professionals. Its TSP and TSP+ ratings are
widely cited in the North American auto industry by consumers, media and
analysts alike.
For more award information, visit www.iihs.org.
