Minister of Government Communication and official spokesperson for the government, Mohammad Al-Moumani, confirmed that the ministry is currently working on a plan to develop and enhance the role of media spokespersons across ministries and government institutions, aiming to improve their ability to communicate effectively with the public.
اضافة اعلان
During a meeting on Thursday with Jordan News Agency (Petra) Chairman Nabil Ghishan and Director General Fayrouz Mobaideen, Minister Moumani said the objective of the plan is to reinforce the government’s approach of continuous communication with citizens and to keep them informed about decisions and procedures.
He noted that while there are already successful spokespersons, it is essential to further build their skills and communication capabilities to ensure clear and effective messaging to Jordanian society.
As part of the ministry’s ongoing efforts to boost performance, Moumani said the government will introduce evaluation and training programs to strengthen communication skills, along with mechanisms to ensure active participation in major events and a high level of professionalism in public representation.
He added that the ministry is working to improve the flow of information and unify government messaging, to present a more professional and transparent image of government institutions and improve engagement with the public.
Moumani also revealed that there are ongoing efforts to issue a regulatory framework or guidelines to reinforce the role of media spokespersons and evaluate their performance. The goal is to ensure that spokespersons possess the necessary competence and media qualifications to represent institutions effectively.
He stated that media spokespersons across ministries and government bodies will fall under the direct technical supervision of the Ministry of Government Communication.
The proposed system or guidelines will also ensure that annual performance evaluations are carried out in collaboration with the Minister of State for Public Sector Modernization and the Competency Center at the Civil Service Bureau, reviewing media performance and strategic communication plans to improve coordination between ministries and the communication ministry.
He stressed the importance of linking evaluations to achievements and the quality of media plans, ensuring continuous monitoring of spokesperson performance and strengthening their capacities—ultimately enhancing the institutions’ public image and communication effectiveness.
Moumani emphasized that this step aligns with the ministry’s goal of improving the quality of government media work and ensuring the implementation of coherent and strategic media plans that reinforce the image of public institutions and deliver their messages professionally.
He praised Petra News Agency for its role in providing consistent and reliable information to media outlets, reaffirming its position as the main source and trusted reference for national news, and its vital contribution to strengthening Jordanian media.
He also expressed appreciation for the role of national media in conveying national messages, raising awareness, and supporting the kingdom’s journey of development and modernization.
For his part, Nabil Ghishan highlighted the essential role Petra plays in delivering credible and objective news and information.
Fayrouz Mobaideen noted the agency’s qualitative shift, especially in digital media and content creation, thanks to technological advancements across its digital platforms and social media presence—enhancing its visibility and keeping pace with evolving media trends.
During the visit, Moumani was briefed on Petra’s recent developments, particularly in digital journalism and content creation, updates to its official website, and the Petra memory archive section.
— (Petra)
