AMMAN — Charity is a
tricky field in and of itself, entailing a variety of moral questions and
rivalling views on how to best foster and sponsor philanthropy in the
communities that most need it, whether in Jordan, or anywhere else in the
world.
اضافة اعلان
But when Jordanian
social enterprise “
Empowering Through” (ET) came along, founded by Jordanian
companies Seven Circles and Xische Ventures, they brought about new practices
that involve building sustainability in the social sector, so that social work
relies less and less on charity over time.
“The guiding vision
behind ET, its unique model, the measurable global impact, and the combination
of its founders, Dina (Saoudi) And Abdul Majeed (Shoman), immediately struck me
as an extraordinary story (that) we wanted to be a part of,” co-founder Danish
Farhan told Jordan News.
ET works on two
fronts “to create economic and social movement,” according to the company’s
profile.
On the economic
frontier, Empowering Through works on building knowhow that helps promote sustainability,
generate revenue, and enable access to markets and funding.
ET connects
individuals from target groups to potential clients and networks and introduces
them to donor agencies, social-entrepreneurship and impact funds, and lending
and micro-financing institutions.
Meanwhile, on the
social frontier, ET’s work allows target groups to promote the country, provides
a channel for people to give back to society, and enables self-expression.
One of the most
notable ET’s projects is the “Empowering Women Through” book series.
According to the
company profile, three books were published in Jordan — Empowering Women
Through Cooking, Painting, and Healthy Living — and one; Empowering Women
Through Cooking, was published in Lebanon.
ET was created with
the purpose of establishing an inclusive and scalable initiative for
individuals to share their stories and learn to start and scale their ventures,
according to the profile.
Contributors, across
all classes and segments of society, partake in creating the content of these
books, helping others in their respective domains succeed and realize their
goals, in the culinary, health, and arts sectors, according to ET co-founder
Dina Saoudi.
As opposed to a
conventional fundraising method, the proceeds of these books go to supporting
and enabling those in need in Jordan and Lebanon, Saoudi explained to Jordan
News.
“Seven birds, one
book,” she explained.
In addition to the
above, the books help market the target country and promote tourism, as they
are sold in various parts of the world. They also boost inclusion efforts, as
they involve and engage people with disabilities, the businesswoman added.
By doing so, ET has
created yet another way of making social work sustainable on the long run.
“We are proud and
excited to see this cross even more borders and give a voice and hope to
individuals from every walk of life,” Farhan concluded.
Seven Circles, via Empowering
Through, is working with various local and international partners, to empower
ecosystems to enable individuals economically and socially.
Among their key
international partners are the UN World Food Program, the UN Population Fund, and
the UN Development Program, aside from the various active causes and their
contributions to solving local challenges, through Seven’s World, the
philanthropic arm of Seven Circles.
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