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November 27 2021 12:53 AM ˚
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Empowering Through: Steering the social sector towards sustainability

Empowering Through co-founder Dina Saoudi holds a copy of the “Empowering Women Through Healthy Living” book.
Empowering Through co-founder Dina Saoudi holds a copy of the “Empowering Women Through Healthy Living” book. (Photo: Handout from Dina Saoudi)
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AMMAN — Charity is a tricky field in and of itself, entailing a variety of moral questions and rivalling views on how to best foster and sponsor philanthropy in the communities that most need it, whether in Jordan, or anywhere else in the world.اضافة اعلان

But when Jordanian social enterprise “Empowering Through” (ET) came along, founded by Jordanian companies Seven Circles and Xische Ventures, they brought about new practices that involve building sustainability in the social sector, so that social work relies less and less on charity over time.

“The guiding vision behind ET, its unique model, the measurable global impact, and the combination of its founders, Dina (Saoudi) And Abdul Majeed (Shoman), immediately struck me as an extraordinary story (that) we wanted to be a part of,” co-founder Danish Farhan told Jordan News.

ET works on two fronts “to create economic and social movement,” according to the company’s profile.

On the economic frontier, Empowering Through works on building knowhow that helps promote sustainability, generate revenue, and enable access to markets and funding.

ET connects individuals from target groups to potential clients and networks and introduces them to donor agencies, social-entrepreneurship and impact funds, and lending and micro-financing institutions.

Meanwhile, on the social frontier, ET’s work allows target groups to promote the country, provides a channel for people to give back to society, and enables self-expression.

One of the most notable ET’s projects is the “Empowering Women Through” book series.

According to the company profile, three books were published in Jordan — Empowering Women Through Cooking, Painting, and Healthy Living — and one; Empowering Women Through Cooking, was published in Lebanon.

ET was created with the purpose of establishing an inclusive and scalable initiative for individuals to share their stories and learn to start and scale their ventures, according to the profile.

Contributors, across all classes and segments of society, partake in creating the content of these books, helping others in their respective domains succeed and realize their goals, in the culinary, health, and arts sectors, according to ET co-founder Dina Saoudi.

As opposed to a conventional fundraising method, the proceeds of these books go to supporting and enabling those in need in Jordan and Lebanon, Saoudi explained to Jordan News.

“Seven birds, one book,” she explained.

In addition to the above, the books help market the target country and promote tourism, as they are sold in various parts of the world. They also boost inclusion efforts, as they involve and engage people with disabilities, the businesswoman added.

By doing so, ET has created yet another way of making social work sustainable on the long run.

“We are proud and excited to see this cross even more borders and give a voice and hope to individuals from every walk of life,” Farhan concluded.

Seven Circles, via Empowering Through, is working with various local and international partners, to empower ecosystems to enable individuals economically and socially.

Among their key international partners are the UN World Food Program, the UN Population Fund, and the UN Development Program, aside from the various active causes and their contributions to solving local challenges, through Seven’s World, the philanthropic arm of Seven Circles.

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