AMMAN — Mad Hook, an
independent game development studio based in Amman, is on a mission to bring
innovative video games to the community's dedicated gamers.
اضافة اعلان
But according to co-founder
and CEO Hazem Hanbali, the company wants to help its local community for
reasons other than entertainment and gaming. They aim to shed more light on the
industry and its importance as a career path for those who are passionate about
developing games as a profession.
“In terms of game
creation, we feel that companies like Mad Hook and similar gaming studios will
be extremely helpful in creating job opportunities for people who are
interested in working in game development and other areas of the game
industry,” he explained.
“We believe that
this industry, in particular, is very essential in our region, and that it
might open many doors of opportunity for fresh graduates who are passionate
about this field but have never had the opportunity to be led to it.”
On a global level, the
gaming industry's revenues were expected to reach $179.7 billion in 2020,
according to Business Insider, and Mad Hook was able to cash in on that growth,
with its income increasing by 160 percent in 2020. The majority of sales that
year come from the US, Japan, and the MENA region, according to Hanbali.
Mad Hook seeks to
develop and publish their own original games, using the most contemporary
technologies available to create games that meet the standards of the local
gaming community.
“We are always hoping that the games we publish are ones
that we would like to play, which is why we personalize them before releasing
them to the market,” he
continued. “We are also continuously pursuing the finest technology to deliver
the best experience in each game.”
The gaming company
was founded in 2018 by Hazem Hanbali and Ibrahim Al-Hasan, with the intention
of developing mobile games for the Middle East and North Africa region, but has
now expanded to develop mobile games for the global market.
The organization
managed to surpass 10 million downloads, with just 11 employees in total. The company’s
many games include The Chase, Highway Drifter, and Rooftop Run.
“We believe that
gaming is really essential in terms of entertainment,” Hanbali told Jordan
News. “But we also believe that our community and region still lack content
and material in terms of local and Arabic games,” he added.
Hanbali feels that
their mission will not be completed until they have “created one of the largest
game development studios in the region” and have “grown even bigger” in the
global market.
“We will not stop
until we make sure that everyone enjoys our games,” he said. “We take their
feedback very seriously, which is why we also take suggestions from our gamer
fans, so that we can always keep meeting their expectations.”
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