Jordan’s first coffee festival: Competitions and music

1. Coffee Festival (16)
(Photos: Handouts from Dimitri’s Coffee)
The first Jordan Coffee Festival kicked off on Thursday, bringing together 18 mostly local coffee houses to showcase their products and talent to the public.اضافة اعلان

Thousands of attendees flocked to the three-day event, held at the Abdali Boulevard, to watch baristas and coffee enthusiasts vie for the title of best latte designs and AeroPress coffee.

The first stages of the competitions were held in Aqaba’s Ayla Oasis on August 5 and in Irbid on August 12, with the finalists competing for first place in Amman.

Coffee holds a special place in Jordanian society; it is a cornerstone of culture and social interactions, and is rooted in customs of hospitality spanning back centuries.

The mostly local brands, including Dimitri’s, Bun Fellows, and QahwaBLK, put their best step forward to market themselves to attendees and used the opportunity to compare notes.

For Farah, a coffee enthusiast, the festival offered her the chance to discover more local coffee houses and enjoy the “great performances”, she told Jordan News. The fact the JD3 fee only provided entry and no free samples was her only disappointment.

Local bands and musicians, like Octave Band and Jana Haddadin, played live music, and organizers had set up slides and bouncy castles for children. Even Jordanian Tokyo Paralympic table tennis player Faten Olaimat attended, giving people the opportunity to play a few rounds with her.

The prize for the latte art competition was set to receive JD2,000 worth of coffee making equipment from Stone Coffee and PUQpress.

The winner of the AeroPress contest, a barista from Dimitri’s, will receive free travel to Canada to compete at the World AeroPress Championship, a global coffee-making competition that started in 2008.

The Jordan Coffee Festival was created to meet the demand of Jordanian’s overwhelming interest in coffee, according to Haitham Al-Abbadi, who together with his brother owns the company that started the festival.

The festival “will be held annually, and we will work to make it bigger and better every year,” Abbadi said.

For the brands participating in the festival it was an opportunity to try something new. Dimitri’s, for example, jumped at the chance to support the Kingdom’s first coffee tournament.

“We took steps that were unique from all of our branches,” Waleed Abubaker, Dimitri’s marketing director, told Jordan News. “We did not participate with the intention of making money,” he said.

The festival was sponsored by, among others, companies like Careem, Reflect, Admiral Markets, Dimitri’s, Network International, and Almarai, who provided milk for the duration of the event.

It was held under the auspices of Jordan Tourism Board Director Abdul Razzaq Arabiyat, on behalf of the minister of tourism, and Qatar’s Ambassador to Jordan Sheikh Saud Bin Nasser Al-Thani.

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