President of the Jordan Chamber of Industry, Engineer Fathi Jaghbir, stated that the Amra City project represents an integrated economic platform that will help stimulate Jordanian industry—particularly the construction industries sector, which is among the sectors most closely linked to major development projects.
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He explained that the industrial sector views the Amra City project as a strategic step reflecting the Kingdom’s direction toward establishing modern, advanced cities built on sustainable foundations.
Jaghbir added that the project will create substantial new demand for a wide range of materials and products used in construction, especially those produced by the construction industries sector, including steel and cement.
“This translates into increased production, better utilization of available capacity, and higher employment levels within industrial establishments,” he said, noting that this will strengthen the competitiveness of Jordanian industry and support its role in the national economy.
He emphasized that the construction industries sector is fully capable of meeting the needs of the Amra City project, with an annual production capacity exceeding 1.7 billion dinars.
He noted that around 82% of locally produced construction materials are already sold in the domestic market, demonstrating the sector’s readiness to meet large-scale demand and highlighting its essential role in supporting the national economy.
Jaghbir added that the sector can also leverage its unused capacity, allowing it to double production with ease while maintaining self-sufficiency in essential products such as cement—further enhancing its ability to respond effectively to growing demand.
He explained that the construction industries sector is a core component of Jordan’s broader industrial landscape, comprising a wide range of products such as cement, steel, bricks, blocks, stone, marble, ceramics, gypsum, doors, and windows—indicating the multitude of products that stand to benefit from the project.
He further pointed out that other supporting industries will also benefit directly and indirectly, including kitchen manufacturers, office and residential furniture producers, and smart building systems suppliers.
The sector also encompasses metal and engineering industries—such as aluminum, electrical cables, pipes, infrastructure equipment—as well as chemical and plastic industries that produce paints, insulation materials, and construction chemicals. This diversity, he noted, reflects the strong integration of production chains and the sector’s capacity to meet the substantial demand expected from the project.
Jaghbir underscored that the Amra City project aligns with the Economic Modernization Vision, which places industry at the forefront of sectors capable of driving growth and creating jobs. Given the city’s scale and modern planning, the project represents a unique opportunity for advanced industries such as renewable energy solutions, smart building systems, and green materials, positioning Jordan as a regional leader in industries linked to sustainable urban development.
He stressed that the industrial sector believes Amra City will be a major driver of industrial activity in the coming years and a catalyst for expanding local production capacity, strengthening national supply chains, and enhancing integration between urban development and industry—thereby increasing the sector’s contribution to the national economy.
Jaghbir noted that the project requires factories to upgrade their existing production lines and prepare to meet the expected demand, with a focus on improving product quality, ensuring compliance with Jordanian standards, and developing the technical skills of the workforce to handle project requirements.
He emphasized the need for industrial establishments to obtain the necessary quality and compliance certifications to participate in tenders, and to enhance their competitiveness by forming partnerships or alliances with other factories to provide integrated products through efficient supply chains.
Jaghbir called on government authorities to grant clear priority to locally made products in all project tenders, facilitate access to financing so factories can upgrade their production lines, and support training programs for technical workers to prepare them for the project’s needs.
He also highlighted the importance of strengthening oversight over imports to ensure compliance with Jordanian standards and leveraging free trade agreements to open new export markets. Such collaboration, he said, ensures an efficient and timely response to the significant expected demand from the Amra City project and reinforces the industrial sector’s contribution to the national economy.
Jaghbir concluded by noting that the construction industries sector is one of the Kingdom’s most strategic sectors, contributing 2.2% directly to GDP with a high value-added rate of 43.8%. The sector employs more than 15,000 workers across 2,203 establishments, with a registered capital of 269 million dinars.
(Petra)
