The Ministry of Industry, Trade, and Supply has concluded its consultative sessions regarding the draft document for the second phase of the National Export Strategy (2026–2029).
اضافة اعلان
According to a statement released on Wednesday, the Ministry held an extensive meeting with industrial sector representatives at the Jordan Chamber of Industry (JCI), alongside representatives from the Amman, Zarqa, and Irbid Chambers of Industry. A second meeting focused on the service sectors targeted in the strategy and their proposed markets.
Phase One Successes (2023–2025)
Secretary-General of the Ministry, Dana Al-Zoubi, highlighted that the completion rate for planned activities in the first phase exceeded 85%. Key achievements included:
Export Acceleration Grants: JOD 5 million allocated to 152 SMEs for market studies and actual export plans.
Export Promotion Program: JOD 6 million provided to support 137 companies.
Growth Impact: Beneficiary companies saw an export increase of over 40%, contributing to a general growth in national exports by more than 9% last year.
Strategic Pillars for Phase Two (2026–2029)
Al-Zoubi noted that the upcoming phase aims to move beyond traditional industries by focusing on:
Market Diversification: Expanding into promising markets in Africa, the European Union, the Eurasian Union, and North America.
High-Value Added Exports: Transitioning toward products with greater economic complexity.
Service Sector Growth: Prioritizing Information Technology, Engineering, Consulting, and Creative Industries.
Sustainability & Digitalization: Aligning national exports with the Digital and Green Economies, as well as ESG (Environmental, Social, and Governance) standards.
A Scientific Approach to Expansion
The strategy classifies markets into two levels:
Strengthening Market Share: Enhancing presence in traditional, established markets.
Destination Diversification: Entering new markets based on rigorous scientific methodology.
The Secretary-General emphasized that success relies on the active partnership between the public and private sectors, with a commitment to quarterly monitoring and evaluation to proactively address obstacles.
