Olive oil marketing campaign launched

olive oil
(Photo: Jordan News)
AMMAN— Jordan Olive Oil Mills and Producer Syndicate and the Ministry of Agriculture launched the tenth national campaign to market Jordanian olive oil among employees, on Friday, according to Alghad News.اضافة اعلان

The Syndicate contended that the olive oil would be sold for JD70 in cash and JD80 in installments.

The Ministry of Agriculture will inform the ministries and public departments, and institutions that olive oil tins will be available to public sector employees at incentivizing prices and installments.

The general Syndicate would provide high-quality olive oil as per the standards stipulated by the ministry. Therefore, after stages of physical and chemical tests, the Olive oil tins will be delivered, according to the decision issued by the committee formed for this purpose.

Minister of Agriculture Khalid Al-Hneifat contended that this campaign is a direct marketing tool that will help olive farmers and ensure the delivery of safe oil produce to public sector employees at affordable prices.

For his part, Secretary of the Syndicate Hussein Al-Bsharat stated that the campaign would support the farmers and the employees, who may be unable to buy olive oil in cash, expecting the marketing to come with good results compared to the minimum produce this year.

This season’s olive harvest is expected to range between 160,000 to 170,000 tonnes, of which 15 to 20 percent will be pickled, while 23,000 to 24,000 tonnes of olive oil will be produced and 1,000 tonnes are expected to be exported, according to previous statements by the President of the Olive Oil Producers and Exporters Syndicate, Fayyad Al-Zyoud,

He noted that the local market consumes 22,000 to 32,000 tonnes of olive oil annually, adding that extreme weather conditions like heat waves, scarce rainfall, and climate change have negatively affected the olive crop.

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