Jordan's Ministry of Government Communication has introduced a new system governing media spokespeople across ministries, institutions, and government departments, setting clear criteria for their selection and evaluation, according to a statement from the Jordan News Agency (Petra).
اضافة اعلان
The Secretary-General of the ministry, Dr. Zaid Al-Nawaisah, said in an interview with Petra that the 2026 system requires candidates to demonstrate competencies, qualifications, and experience consistent with a dedicated media spokesperson competency framework and job description card, and to pass cognitive and practical tests, evaluation tools, and a personal interview.
Al-Nawaisah said the ministry will assume a technical oversight role, guiding spokespersons' work and coordinating the exchange of government information and messaging. Administratively, each spokesperson will report to the relevant minister or their designee.
The system defines spokesperson responsibilities to include preparing communication messages and plans, developing crisis communication strategies, issuing or approving statements and press releases, responding to media inquiries, monitoring coverage of the department, and providing clarifications as required.
Spokespersons will also be expected to represent their department publicly, explain its policies, decisions, and programmes, coordinate with relevant internal units, organise press conferences, and manage media communication during emergencies to ensure rapid response and consistent official messaging.
Al-Nawaisah said the system strengthens integration between the spokesperson and the department's media and communications unit, and obliges government entities to provide the necessary personnel, equipment, and logistical support. It also guarantees the spokesperson's participation in relevant committees, giving them continuous access to key issues and files.
On accountability, Al-Nawaisah said the system subjects spokesperson performance to periodic technical evaluations based on standards covering performance, professionalism, commitment, and media engagement. These evaluations are conducted in cooperation with the department, the Ministry of Government Communication, and the Civil Service Commission, and the results will inform decisions on the continuation or appointment of the spokesperson.
The ministry has adopted the 'Natiq' platform to coordinate messaging on media issues, respond to departmental inquiries, and update relevant data and reports, Al-Nawaisah said, adding that the platform is intended to improve monitoring and coordination between government entities and the ministry.
The ministry will also collaborate with relevant bodies to organise training programmes in areas including effective communication, digital media, and crisis management for spokespersons and their staff, he added.
This article is based on material from Petra, translated into English with AI assistance and edited by Jordan News.
