Jordan’s tourism hit: 80% cancellations amid Gaza war

(File photo: Jordan News)
AMMAN — Employees in the tourism sector estimated that around 80 percent of tourists intending to visit Jordan have reportedly canceled their bookings for the upcoming season between March and May, as per Al-Ghad. The sharp decline in reservations is attributed to the instability caused by Israel’s war on the Gaza Strip.اضافة اعلان

Employees emphasized that the continuation of cancellations at this rate means Jordan will lose around 600,000 tourists over the next three months. They stated, "The tourism sector needs compensation and support to withstand the financial losses weighing it down. Additionally, there is a need to intensify marketing campaigns and target new markets for the Kingdom's tourists."

 Member of the Board of Directors of the Jordan Society of Tourism and Travel Agents (JSTA), Mahmoud Khasawneh described the situation as difficult, with the sector struggling since the war began and expected to continue until the second half of 2024. He confirmed that reservations for the upcoming season until the end of May do not exceed 20 percent compared to the previous season.

Khasawneh urged concerned parties to find solutions to save the sector, including supporting it, targeting new markets, and enhancing promotion and marketing efforts for Jordan. He stressed that events in the occupied Palestinian territories do not affect the region's security.

Moreover, Chairman of Jordan Inbound Tour Operators Association (JITOA) and tourism expert, Awni Kawar noted that reservation rates will not exceed 20 percent until the first half of 2024. He anticipated gradual recovery if a ceasefire agreement is reached, with tourism gradually returning after the cancellations in March.

Initial data from the Central Bank of Jordan (CBJ) indicated a two percent increase in tourism income during 2023, reaching $7.4 billion, driven by a 25.8 percent increase in the number of tourists, totaling 6.3 million tourists.

Total spending by international visitors to Jordan from various nationalities reached around JD5.256 billion during 2023, compared to JD4.163 billion in 2022.

The average spending of international visitors was JD827 during 2023, compared to JD817 in 2022.

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