Jordan IT firms embrace AI: 63% integrate AI when developing products

Protecting intellectual property rights IPR in the age of artificial intelligence  AI brain illustration
(File photo: Jordan News)
AMMAN – On Saturday, the Information and Communications Technology Association of Jordan (INTAJ) revealed that 63 percent of companies in the IT sector have begun implementing artificial intelligence (AI) systems in the development of their products and services.اضافة اعلان

Nidal Bitar, the CEO of INTAJ, emphasized that this trend reflects the growing importance of AI as a fundamental element in innovation and operational improvement within companies, Al-Mamlaka TV reported.

Companies are significantly focusing on using AI to enhance their capabilities across various departments, enabling them to improve the services they offer and develop new products that efficiently meet market needs.

The application of AI extends beyond product enhancement; it also plays a crucial role in boosting operational efficiency. By leveraging AI tools, companies can become more effective and flexible.

The study highlighted a strong emphasis on data analysis, with 42 percent of companies expressing interest in integrating data analysis tools and technologies into their products. This demonstrates how companies can harness big data to better understand the market, enhance customer experiences, and make informed decisions based on accurate and analyzed data.

Regarding cybersecurity, the study indicated that 36 percent of companies prioritize enhancing cybersecurity. This reflects the increasing awareness of the importance of safeguarding data and systems against electronic attacks, especially in the context of significant digital transformation.

Furthermore, there has been a noticeable increase in companies showing interest in Internet of Things (IoT) technology. The study revealed that 19 percent of companies are working on developing products and services based on IoT, responding to the growing demand in the market, particularly with the expansion of 5G networks.

These trends underscore the dynamic nature of Jordan’s information technology sector and affirm its pivotal role in supporting innovation and economic growth in the kingdom.

Read more National news
Jordan News