Stakeholders call on investors to develop more hotels in Madaba

1. Dana Hotels -JJH
A general view of the Fifth Circle in Amman, the location of four luxury hotels. (Photo: Twitter)
AMMAN — In light of the evolution in the tourism sector and an envisaged increase in the number of sightseers, more hotels must be built in various governorates near historic and biblical attractions to encourage visitors for extended stays, experts argued.اضافة اعلان

They said that higher-end hotels are mostly found in certain governorates, such as the capital Amman, Aqaba, and the Dead Sea. But they are barely found in other sites, like the central city of Madaba, which was recently named the Arab Tourism Capital for 2022, and northern governorates such as Ajloun, which is characterized by its picturesque scenery.

Tourist guide Atef Al-Zaidan told Jordan News that investors could be interested to build luxurious hotels, but are “anxious” that business activity will “seasonal”, limited to certain times of the year.

“Madaba, for instance, needs more hotels,” he said. “Decision- makers must develop marketing and advertising plans to publicize this city and other cities that are distinguished by the splendor of heritage to shed light on their importance on both the Arab and international levels.”

“This will encourage investors to establish new hotels there,” he suggested.

Awni Kawar, president of the Jordan Inbound Tour Operators Association, said that the capital city in all countries worldwide is usually “characterized as the most attractive, with the least risk, for investments”.

He pointed out that for investors to put in some cash “requires good services and infrastructure to be present”.

Investor Nidal Malo Al-Ain questioned why there were so many hotels in one area of Amman, the Fifth Circle.

“This puts pressure on the infrastructure of the area,” he said.

“We must provide incentives, and encourage investors to build similar projects in suburban areas to avoid overcrowding,” he noted.

Madaba, he said, needs more hotels “because it is characterized by an active tourist movement, and sometimes the occupancy rate there is even higher than that in Amman”.

He stressed that investors “worry” will be soothed, if the government “provided exemptions, and better incentives in energy, taxes and customs.”

Ahmad Al-Rifai, a spokesperson for the Ministry of Tourism, said that the ministry “encourages investment in suburbs”.

“We call on investors to establish three or four-star hotels in various areas to attract more tourists,” he said.

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