Social media forum discusses post-COVID content creation

AMMAN — The sixth edition of the World Social Media Forum was held Wednesday on new content creation trends brought about by the COVID-19 pandemic. The forum was attended by Arab speakers, social media influencers, and experts, and held at the St Regis Hotel in Amman.اضافة اعلان

Held under the patronage of HRH Prince Ali bin Al-Hussein, the summit is considered the largest social networking forum in the Middle East.

Since its inception in 2014, the summit has hosted hundreds of social media and marketing experts to discuss the most prominent developments in social communication and exchange their successful experiences on social media platforms. in benefiting from social media platforms to serve marketing, promotion and advertising, as well the development of effective content strategies with the attendance.

This year, the forum hosted former minister of tourism and Managing Partner of the Advvis Company for Strategic Communication Suzanne Afanah, former minister of youth and Chairman of NAMA Strategic Strategic Intelligence Solutions Faris Braizat, and Managing Director of the Jordan Tourism Board Abdul Razzaq Arabiyat.

Furthermore, the forum hosted Arab and foreign speakers such as CNN’s Vice President Caroline Faraj and Lebanese Executive Chair of the Takreem Foundation Ricardo Karam.

Alongside post-pandemic social media trends, attendees discussed methods to maintain and foster public interactions and participation, as well as the most effective marketing strategies implemented by companies internationally.

During the event, organizers awarded the Peacock Social Media Awards to organizations and brands that successfully used social media platforms as part of their marketing strategies, and used creative and innovative content to communicate with their audience.


(Photo: Razan Abdelhadi/Jordan News)

The aim of the forum is to foster Jordan’s leading role in developing social networking and to improve the role of influences in Jordan.
Ayman Irsheid, founder and CEO of  Moments Innovation, the firm organizing the forum, stressed that the forum is the largest of its kind in the Middle East. He said that the company’s goal is to grow the forum into an international event.

In remarks to Jordan News, the founder said that such events contribute to promoting tourism in Jordan, and that they give Arab and foreign speakers and influencers a chance to discover and explore Jordan.

"They will post different and beautiful photos from our lovely country (on social media),” he said, which might inspire their followers to visit the Kingdom, too.
He highlighted that this event is a golden chance for people from around the world to see that Jordan is a safe country, that it is recovering from the pandemic, and that it has the ability to hold different events while following strict COVID-19 health protocols. 


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