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Pandemic seems to have changed purchasing pattern, but not during Ramadan

Fruits and vagetables
People buy fruits and vegetables in downtown Amman, on April 1, 2022, a few days prior to the start of Ramadan. (Photo: Ameer Khalifeh/Jordan News)
AMMAN — The head of the Jordan Chamber of Commerce, Nael Kabariti, told Jordan News that commercial activity nowadays is slow due to clear deterioration of the citizen’s purchasing power compared to previous years. اضافة اعلان

Kabariti said that at the beginning of the COVID-19 pandemic, purchasing power was greater because the government provided financial liquidity, but in time, “the lack of economic recovery, the decline in economic growth, and the lack of income led to the weak purchasing power of the consumer in the current period”.

He called for a change in the consumption pattern, suggesting that citizens “not buy more than their needs, not waste and not hoard goods”.

The head of the Amman Chamber of Commerce, Khalil Haj Tawfiq, told Jordan News that purchasing for the month of Ramadan this year witnessed a significant increase compared to the last two years, adding that there is an increase in the prices of goods, which “has led to awareness about the consumer culture” and made “citizens adapt to the rise in prices”.

Haj Tawfiq said that the increase in sales, expected for the next two days, is due to two main reasons: “that Ramadan, this year, coincided with the payment of salaries, and the abolition of restrictions that were imposed during the pandemic, and this will contribute to an increase in family meetings and banquets”.

Shop owner Yasser Al-Abadi told Jordan News that purchases in preparation for the month of Ramadan were satisfactory, compared to the past two years, adding that the psychology of the consumer (due to the absence of restrictions caused by the pandemic) “led to an increase in the demand despite the economic conditions and the high prices”.

Nabil Al-Farid, commercial director of one of the commercial markets, told Jordan News that the purchasing power of the consumer has increased compared to the past two years, despite the increase in the prices of some basic products such as oil, milk and sugar.

He also said that “the consumer culture has changed, as people only buy what they need”.

Executive Director of the Consumer Protection Society Maher Al-Hajjat said that purchases seem to have gone up despite the 25 percent increase in prices. Still, “consumers today tend to buy basic needs rather than buying luxuries”.

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