Manufacturers stress need to promote Jordanian products

An increase in global demand has driven Jordan’s exports of goods like phosphate, according to a Jordan Chamber of Industry official. (Photo: Flickr) train
An increase in global demand has driven Jordan’s exports of goods like phosphate, according to a Jordan Chamber of Industry official. (Photo: Flickr)
AMMAN — Manufacturers called on the concerned authorities to make the best use of the trade agreements signed with various economic blocs, including the free trade agreements with the US, Canada, and the EU, to take advantage of all export opportunities and to create the right mechanisms for promoting Jordanian products in order to strengthen their presence in global markets.اضافة اعلان

The appeal follows the global increase in demand for Jordanian products, which, experts say, are highly competitive.

Head of Jordan Exporters Association Ahmad Khudari told Jordan News that “despite the unprecedented increase achieved by industrial exports since the beginning of this year, the achievements are still confined to certain industrial sectors. This requires focusing on other industries that add high value to the national economy”.

Khudari stressed the need to diversify the base of industrial goods “that are exported to foreign markets by investing in the existing export opportunities in the industrial sector, which are still untapped. This will contribute to reducing the balance of the trade deficit, expand investments, and provide more job opportunities”.

He noted the importance of achieving optimal use of trade agreements signed with various economic blocs, indicating that “there are great opportunities for Jordanian industries that have not been exploited yet”.

Representative of the leather industries and knitting sector at the Jordan Chamber of Industry Ehab Qadri told Jordan News that “local industries have many advantages that make them able to compete in foreign markets”, noting that “industrial exports constitute more than 93 percent of the total national exports and reach more than 140 countries”.

He stressed the need to make optimal use of untapped export opportunities, adding that “it is necessary to develop mechanisms to promote these products in order to enhance their presence in global markets”.

Qadri said that the increase in Jordanian exports of potash, phosphate, fertilizers, and industrial chemicals is due to the increase in global demand. He added that this increase shows the concern of world governments to enhance food security, which is one of the highest global priorities.
There are great opportunities for Jordanian industries that have not been exploited yet.
He also said that the rise in exports of clothing is due to the return of the market situation to its state before the pandemic, adding that the demand for clothing in the American market has returned to pre-pandemic levels.

According to him, it is important to build a national export strategy that is able to prioritize markets and products for exports, based on scientific and realistic facts.

He stressed the importance of reviewing free trade agreements with other countries and exploiting them optimally, as well as activating the role of Jordanian embassies, which should network with businessmen and investors in Jordan and abroad, “to enhance the access of national products to various markets around the world”.

Qadri also stressed the importance of reducing high production costs, which are 25 percent higher than those of most competitors, which clearly impedes competitiveness.

He said the recent government decision to reduce the cost of electricity for the economic sectors is a step that will contribute to enhancing the productivity and competitiveness of national products.

According to the President of the Jordan Chamber of Commerce, Nael Kabariti, “the role of the government lies in signing free trade agreements, and this is what the Jordanian government does. It has already signed important free trade agreements with countries such as the US”.

Kabariti believes that “if there is an obstacle to exporting a particular product, it is lack of promotion”.

“The duty to promote lies with the owner of the product himself; this is not the duty of the government. Some products have been largely exported to certain countries, while some others have not, which means that the specifications of the latter products are not up to the required level,” he pointed out.

Jordan’s exports increased by JD1.2 billion in the first half of 2022, reaching JD3.9 billion, compared to the same period of last year, when the value of exports stood at JD2.7 billion, the Jordan News Agency, Petra, said, quoting official data.

The main commodities exported during the January–June period were garments, fertilizers, raw potash and phosphates, and chemical products.

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