In a move to expand the reach of its technologies and replicate the success of ChatGPT, OpenAI announced the launch of a new social media app called Sora. The app is designed to let users create AI-generated video clips and share them with friends, marking the company’s direct entry into competition with platforms such as TikTok and Meta.
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App Features and the Sora 2 Model
The app, currently available by invitation only through the App Store for iPhones, is powered by an upgraded version of Sora 2, which excels at tackling video generation challenges:
Video Creation & Sharing: Users can generate short clips from text prompts and explore other users’ creations.
Avatar Design: A groundbreaking feature allows users to design a realistic avatar replicating their appearance and voice, which can be integrated into videos (with user consent).
Sora 2 Enhancements: The new model delivers improved adherence to the laws of physics (e.g., fluid motion, gravity) and greater accuracy in following text instructions across sequences of shots.
Audio Integration: The app can now generate voices and sound effects synchronized with video, including dialogue in multiple languages—an attractive feature for the film industry.
OpenAI’s Strategy and Concerns
OpenAI aims to make Sora a globally recognized name, facing stiff competition from giants like Google and startups such as Runway AI. This shift also opens up new revenue streams through advertising and boosts the company’s technology adoption.
However, growing capabilities raise concerns about the potential impact on film industry jobs and the increasing difficulty of distinguishing real from AI-generated content. In response, the company has implemented strict safeguards, including:
Prohibiting the creation of clips featuring public figures without consent.
Preventing the generation of videos of individuals based on a single photo.
Adding watermarks to all produced videos and disabling screen recording.
OpenAI plans to roll out the app to Android devices in the future and make the upgraded Sora 2 available via its official website, Sora.com.
