Apple has announced a comprehensive update to its App Store age rating system, adding three new categories: 13+, 16+, and 18+, to complement the existing 4+ and 9+ classifications.
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The update is designed to strengthen parental controls and protect children and teens from accessing inappropriate content, coinciding with the anticipated launch of iOS 26 and other Apple system updates this coming fall.
Previously, Apple’s age classifications for teens were limited to just 12+ and 17+. The new system introduces more precise categories that reflect varying maturity levels, enabling more accurate content labeling.
For example, apps with mild violence or fantasy content can now be clearly distinguished from those dealing with sensitive topics or user-generated content.
Developer Role in the New System
Alongside the update, Apple redesigned the age rating questionnaire within the App Store Connect platform. Developers are now required to provide detailed information about the content of their apps, including moderation tools, medical or violent content, ads, and user-generated material.
This ensures more accurate app ratings and allows developers to update the classifications if necessary.
Apple has already reclassified existing apps based on previously submitted developer questionnaires. Developers can review and adjust their app ratings as needed. The new system also adapts to local legal and cultural standards to ensure a safe and age-appropriate experience across regions.
Expanding Child and Teen Safety Tools
The updated rating system is part of Apple’s broader initiative to enhance child safety across its platforms. New tools include easier creation of child accounts, the ability to share age information with apps (with parental consent), and features like PermissionKit that let parents manage in-app permissions.
Additional protections for teens include blurred sensitive images in Messages and content filtering in FaceTime.
Rather than relying on sensitive data like birth dates, Apple now uses a new API that enables apps to receive age information with parental approval—striking a balance between privacy protection and compliance with child safety demands.
Apple reaffirmed its opposition to certain U.S. state laws, such as those in Utah and Texas, which it views as threats to user privacy.
Implementation Timeline
Developers have until January 2026 to complete the updated rating questionnaires in App Store Connect. Once completed, the new age ratings will be displayed on app pages to provide more transparency and content accuracy.
These changes are already appearing in beta versions of iOS 26, iPadOS 26, macOS Tahoe 26, visionOS 26, and watchOS 26, with the official rollout expected in September alongside the launch of the iPhone 17.
This marks a significant shift in Apple’s approach to child and teen protection in the digital space. It equips parents with stronger control tools, gives developers clearer guidelines, and provides users with a safer experience—all while respecting privacy.
At a time when tech companies are under growing legislative pressure to verify the ages of underage users, Apple demonstrates its ability to balance safety with digital freedom.
